Netflix once again has decided to change the game just when we were all beginning to fall in love with the service again, accepting the previous change. A few months back, if you’ll recall, Netflix separated their online streaming service from their streaming and 1 DVD out at a time deal. Now, the company must be doing so well, assuming customers will not leave them, and have changed the plan once again. Below is the email correspondence I received earlier today.
We are separating unlimited DVDs by mail and unlimited streaming into two separate plans to better reflect the costs of each. Now our members have a choice: a streaming only plan, a DVD only plan, or both.
Your current $9.99 a month membership for unlimited streaming and unlimited DVDs will be split into 2 distinct plans:
Plan 1: Unlimited Streaming (no DVDs) for $7.99 a month
Plan 2: Unlimited DVDs, 1 out at-a-time (no streaming) for $7.99 a month
Your price for getting both of these plans will be $15.98 a month ($7.99 + $7.99). You don’t need to do anything to continue your memberships for both unlimited streaming and unlimited DVDs.
These prices will start for charges on or after September 1, 2011.
We realize you have many choices for home entertainment, and we thank you for your business. As always, if you have questions, please feel free to call us at 1-888-357-1516.
–The Netflix Team
So, there you have it. And the insult of it all is that most of us will probably eat that, especially my family, since we are heavy Netflix users. If any of you have kids you know how well Netflix works out with its dozens and dozens of children shows. Maybe, since we mostly just use the streaming portion of the service, I’ll have to seriously consider dropping the one movie out a time deal. After all, in my area, there’s always Redbox and their Android application :)