According to wired.com Amazon is about to launch their own app store for the Android platform this Tuesday, March 22. Android users will now have an additional market to shop for apps. According to wired, the plan for Amazon is to be more in control of the market like Apple’s Itunes. Amazon will decide what content goes in their market and they plan on charging less for the apps then the Google Android market. Will any of this create confusion?
The critics of Android have been saying that the problem with Android is fragmentation with multiple manufacturers and multiple OS versions. For some reason the consumer never listened because over 60 million Android phones were sold last year. Now those same critics are trying to say that the Amazon app store will create confusion. Google’s Android platform was created to give choice to consumers not put them in jail.
When you want to buy your weekly groceries, I am guessing you have more then 1 store you can go to in your area. If you want to buy a new pair of jeans I am confident you have a few stores to choose from. If you want to buy a new cell phone there are a few carriers to choose from. How does this create confusion? The internet has created all kinds of choice for consumers. People are used to shopping at multiple websites for the best deal on airline tickets or that new digital camera. Of course some people could careless about shopping around and that is their choice. Some people will go into the first store they see and pay whatever the price is while others shop around. It is all about choice and the same choices should exist for mobile apps. Choices never confused anyone before so why should they now?
Does any of this this hurt developers? Earlier in the week it was reported that Amazon will have the exclusive for Rovio’s newest creation, Angy Birds Rio. I doubt Rovio is crying about this deal. Nobody forced them to sign an exclusive with Amazon. I think it is pretty safe to say that Amazon made it worthwhile for Rovio. Developers who create apps that are in demand will be rewarded whether it is through the Google Marketplace, Amazon, both, or some another means. This is a win win for everyone.
I am looking forward to the Amazon app store. I may or may not download any apps, but that will be my choice.