The brand you associate most with health and fitness products is likely Fitbit. Because of its hardware and software working seamlessly together, people have selected Fitbit as their all-in-one hub for analyzing data about their bodies. But it hasn’t actually been a smooth road traveled for the company in recent years. Its 2016 products, namely the Blaze, weren’t been bold enough. And the stock price has plummeted as competitors surpass what Fitbit is capable of.
In 2017, Fitbit is expected to turn around and be successful once again. That looks to be a massive challenge as two of its upcoming wearables have reportedly been delayed to the fall.
Fitbit’s next devices, according to Yahoo Finance, have been delayed because of issues with production. Two people familiar with Fitbit’s situation revealed that the company is developing a smartwatch and a set of wireless earbuds. Those same informants included the reasons why the delay has occurred.
One of the people said Fitbit couldn’t get the GPS in the smartwatch to work properly. The entire product had to get redesigned due to the antenna’s placement. Also, the previous design was problematic for durability. Fitbit couldn’t figure out how to make it fully waterproof. While the company is committed to resolving the GPS issue, Fitbit is apparently going to release this smartwatch even if it can’t achieve full waterproof-ness.
Another person told Yahoo Finance that the smartwatch is “definitely not sexy.” This has been a problem for Fitbit in the past. It just can’t seem to create attractive hardware that doesn’t automatically make people think it’s an activity tracker.
The Bluetooth earbuds, meanwhile, are similar to Apple’s Beats X.
The original plan was to launch and release them in the spring; however, the delay moves all dates to the final quarters of the year. It’s not a favorable time of year, by the way, since Apple and other competitors are practically locked in to introduce new wearables of their own. Despite the brand’s recognition among its base, Apple is going to appeal to more casual consumers. Even Google’s Android Wear partners would get better consideration with smartwatches.
After hitting a high of $47.60 in July 2015, Fitbit’s stock price currently stands below $6. Fitbit desperately needs a successful product now more than ever.
Source: Yahoo Finance