After replacing its Head of Design last year due to dismal reviews of the aesthetics of the Galaxy S5, Samsung is again changing things up on the personnel side of things. Lee Dontae, former head of Tangerine, has been hired as the new Head of Design for the Korean tech company. Tangerine, as you may recall, was founded by Jonathan Ive, Apple's current Senior VP of Design. Lee Dontae has made a name for himself in the world of design, consulting with companies like Samsung, LG, Toyota, and British Airways.
Lee Dontae's official title is VP and Global Design Head of the Design Management Center. He is hoping to elevate the design prowess across the board, instead of focusing on one product. This is welcome news for tech lovers everywhere, and potentially Samsung's upcoming sales figures. For quite a while, it seems that Samsung has been stuck in the “Design Doldrums,” with a relatively stagnant aesthetic ideal.
Do you think these changes will help Samsung embark on the next leg of its journey in the right direction? Or will it just be more of the same, to the chagrin of potential customers? LEave a comment below and let us know what you think!
Source: Korea Herald
Via: 9to5 Google
Yes, thats whot Samsungmobile needs for long time. Since S3, design is …not good. S3 was new modern, i like to say – spacey, and i like that design. Afther that, S4 and S5…, they lost this kind of..design, and they stack in some, boring and complitely diferent look.., from the name as thay have. Galaxy…where is galaxy in this oldfashoned look of S4 and S5 ?!? Material isn,t most important, if you are always a step in front of the other brands, if you are modern, diferent, inovative…and that was the main reason for Samsung secsses in a past. Ok thats, in short my opinion. Good lack to samsung.
Well since the Galaxy S6 would have been finalised in terms of design and development by now, we will have to look to either the Note 5 or the 2016 release of the Galaxy S7 before we see the effect of hiring Mr Dontae.