It’s been quite a party for Samsung. Ever since the Galaxy S was introduced, they never looked back as they stream rolled over the competition. Getting to the top is no easy task, but sometimes it’s actually easier to get there than to stay there. Samsung is definitely feeling it as their market share has dropped significantly over the last year. Are consumers starting to get sick of Samsung’s dominance? Or is this just a bump in the road?
IDC is reporting worldwide smartphone market share for the 2nd quarter 2014 and Samsung dropped 7.1 (25.2% vs 32.3%) percent and sold 3 million less units as compared to the same time last year. Their biggest competitor also dropped market share, but they happened to sell more phones. Apple shaved 1.1 percent of their market share (11.9% vs 13.0%), but they sold an additional 3.9 million units.
Huawei has been the 3rd manufacturer for a while now and that continues. They also showed growth of 2.6% (6.9% vs 4.3%) of their market share and sold 9.9 million more phones. Lenovo, who is in the 4th spot also showed modest growth. They gained 0.7% market share and sold an additional 4.4 million smartphones. Coming in at 5 was LG. Their market share was about the same, but they did sell a few more phones.
Missing from this list again was Motorola. The Moto G is their best selling smartphone of all time, but they are still not big enough to get out of the “others” category. And how about HTC? They are also stuck in the “others” category. This doesn’t bode well for either company since the 3, 4, and 5 spots seem like “miles” away from Samsung and Apple. You can see how difficult it is to gain any ground.
I wonder what the picture will show this time next year. Will Samsung still be the king? Or will they be dethroned?