Google IO 2015 Coverage

Android drops to 69% of worldwide smartphone market share and Samsung continues to grow according to Canalys


Reports on market share have been steadily coming in from all the major players and they all seem to agree that Android is kicking butt. Now it’s time for Canalys to report their findings, and it appears they are in agreement. For the 4th quarter 2012, Android handsets accounted for 69% of the 216.5 million smartphones that were shipped worldwide. In the other not so shocking news, Samsung grew roughly 78% from the previous quarter to a market share of 29%. When it comes to comparisons, everybody always wants to know how Apple’s doing. In terms of iOS, the market share was 22.1% and in terms of smartphone share, it was  22.1%.

It should be noted that although Android’s numbers are good, they are actually down from 74% in the previous quarter. At the same time Apple grew from 15% to 22.1%. Apple’s growth is expected since they released the iPhone 5 in the later part of the year.

The last thing to take from all of this is the performance of Huawei and ZTE. They grew by triple-digit percentage points to take 3rd and 4th place respectively. They are still relatively smaller percentages, but where is HTC and Motorola? This is a completely different picture than what we saw a year ago.

source: Canalys


  • soneone

    Sigh… i expected more than this. At one glance, i could tell that they weren’t talking about actual marketshare but instead, whi shipped what last quarter.

    This would ignore everyone who had a phone for the past two years.

    • Foogod

      That is actually what “market share” means. Many people incorrectly use it to mean installed user base, but that’s not what the term (in business) actually refers to. It’s a way to measure the relative competitiveness of different companies in a market, based on how much they actually sold (or how much revenue they made) in a given time frame. Existing user base is not relevant for that particular purpose.

      For this reason, market share in general is not a useful way to measure which platform has a larger installed base, or is more important, or has more influence, etc (but people try to do it anyway). One thing it can be useful for, however, is to get an estimate of which installed base is growing faster / becoming more important over time / etc..