HTC may be on the brink of totally collapsing, but apparently customers are becoming fairly interested in when they’ll be deploying a 5G phone. Even more interested than when Samsung, Apple, and even Motorola will do it, despite Motorola already having a 5G phone available. Weird, right?
So let’s dig into these numbers and see exactly what they mean. Everything comes from a data agency called Captify and measures consumer search increases for “‘manufacturer’ + 5G” over a six month period beginning February 2018. So these numbers are for people searching “HTC 5G,” “Apple 5G,” or “Google Pixel 5G,” for example. Here are the results.
- HTC — 2115%
- Apple — 1819%
- Huawei — 829%
- Samsung — 655%
- LG — 543%
- Google Pixel — 293%
- Motorola — 186%
As you can see, searches for HTC grew a whopping 2115% in that six month period, pretty handily beating Apple searches. Both of those companies dwarfed interest in any other brand, with Motorola somehow landing in last place. It wasn’t clear if these were Google searches, however, and when asked for comment we were only told that Captify has relationships with a ton of partners and publisher sites, which is where these numbers come from.
So what does any of this mean? Honestly, it’s pretty hard to tell. At this point anyone that still has an HTC flagship device is most likely an enthusiast, not your average consumer walking into a store to make a purchase, which would mean they’re also the people most likely to be doing these kinds of searches. The sheer popularity of Apple’s iPhone most likely helped them land spot #2, but I’m struggling to explain Motorola’s performance.
And, ultimately, this might all be totally worthless information. But if you’re reading, HTC, this might be a lucrative market for you to tap into.