Amazon will kick off 36 hours of Prime Day deals on July 16

Not content with the shopping extravaganza held annually on Black Friday, Amazon has taken to holding its own little promotion in recent years, imaginatively called Prime Day. This year, Prime Day will kick off on July 16th and last for 36 hours, with more than a million deals on offer. Think of it as Prime Day and a half as opposed to the week of deals that Black Friday has become.

Amazon doesn’t tend to follow its own rules with regards to start days, which means the online retailer has already knocked $100 off the regular price of the Echo Show device, reducing it to just $129.99 if you are an Amazon Prime subscriber. If you aren’t a subscriber already, you can choose to sign up for the 30-day trial free of charge before deciding to pay $12.99 monthly or $119 annually.

“Prime members will enjoy a day (and a half) of our best deals, with 36 hours to shop more than one million deals worldwide,” said Jeff Wilke, Amazon CEO Worldwide Consumer. “New this year, members can shop exclusive Prime Day Launches from hundreds of brands worldwide, enjoy exclusive savings at Whole Foods Market and experience surprise entertainment events unboxed from giant Smile boxes in major cities. More than 100 million paid Prime members around the world will find our best Prime Day celebration yet.”

Prime members in the US will be able to dave an additional 10% at their local Whole Foods Markets by downloading the Whole Foods Market app and scanning the Prime Code. If you can’t wait for July 16 to find out which products will be reduced in price, you can tap the Prime Day banner from within the Amazon app between July 9-15 to gain a sneak-peak on upcoming deals.

Sign up to Prime here: Amazon 

About the Author: Peter Holden

He's been an Android fan ever since owning an HTC Hero, with the Dell Streak being his first phablet. He currently carries a Pixel 2 XL, Huawei P20 Pro, and a Huawei MediaPad M5 (8.4) in his pockets and thinks nothing of lugging a 17-inch laptop around in his backpack. When not immersed in the world of Android and gadgets, he's an avid sports fan, and like all South Africans, he loves a good Braai (BBQ).