We often hear about companies looking for the ‘next billion’ smartphone users in their efforts to maintain growth and profits. The problem is that the so-called ‘next billion’ users live in developing countries that perhaps don’t have the same resources and infrastructure that are available elsewhere. To combat this, Facebook launched a ‘Lite‘ version of its app that is small in both size and data requirements. In a similar vein, Instagram has quietly slipped a Lite version of its app on to the Play Store with a measly 573kb download.
According to the Play Store listing, the Instagram Lite app is “small, allowing you to save space on your phone and download it quickly.” As you might expect for such a tiny application, there are a few missing features over the full-sized app that weighs in at 33MB. You can’t share video or message your Friends directly, which makes total sense considering the reason for the app’s existence although the company says that messaging and video capabilities are forthcoming. You can, however, still post photos and filter your feed, create or watch Stories, and browse the Explore page.
While the app is aimed at developing countries, it could indeed prove useful for those of us running older or budget handsets although for the moment at least, the Instagram Lite app isn’t available on the Play Store in the US. It is currently undergoing testing in Mexico, and Instagram says that it will launch the app in more countries later this year. Unlike the IGTV app with its vertical video, the Instagram Lite app makes sense.
If you can’t wait for the Instagram Lite app to be officially available in your country on the Play Store, you can always sideload the app by downloading it from APK Mirror here.
Get it Here: Play Store