Love it or hate it, the Essential Phone has been a hot topic of debate since its initial announcement and subsequently delayed launch. Unfortunately for Andy Rubin’s company, most users haven’t felt so great about the phone, and pretty much nobody bought the thing.
According to IDC, the Essential Phone sold just 88,000 units in all of 2017. I don’t want to say that’s a complete failure, but I doubt even an Apple CEO would be able to spin this one as a good thing.
There are a ton of things that probably hurt Essential’s standing in the market, including a data breach, constant delays, and Andy Rubin just not doing a very good job in general. They ran some seriously aggressive price drops and promotions throughout the holidays, but at the end of the day, the phone just didn’t manage to capitalize on the hype surrounding it in the blogosphere.
So with all of that in mind, it’s really no surprise that they sold so few. Apple and Samsung routinely dominate headlines and sales charts, and even Google can’t seem to make a dent. Any company that isn’t absolutely flawless (and a little bit lucky) is doomed.