When Google launched their new Pixel 2 and Pixel 2 XL smartphones this fall, one of the benefits that owners received was access to Google Lens, the company’s new platform for incorporating AI and machine learning into the images captured via the phones’ cameras. Google Lens is still a young feature for Google devices and it may not even be clear yet just how much use it is getting. That is not stopping the development team from working on expansions of existing capabilities and new functions to be added to Google Lens.
In a recent conversation on Twitter, Rajan Patel shared the following regarding future development of Google Lens:
“Shopping (apparel, home goods, etc) in the works. Natural world (flora and fauna) improvements coming. Team just sent me an amazing new OCR model. Experimental AR experiences coming as well…”
Those familiar with Google Lens may think there is not much new here and it is a bit of a challenge to determine just how groundbreaking the improvements may be. For instance, for shopping Google Lens already provides an ability to identify stores and independent of that items can be identified. The improvements may meld these together at an item specific level and perhaps make it easier for consumers to do comparison shopping or even place orders through the platform.
Similarly, Google Len can already work with pictures of flora and fauna, so the improvements are likely just better recognition of items spotted. Google Lens can also do OCR already, but Patel seem to suggest Google has an entirely new model for this function.
The one item that is probably the most open for interpretation is the “experimental AR experiences.” Google just recently expanded their AR Stickers to all Pixel phones and they appear, like everyone else, to be bent on helping people turn themselves and the world around them into a more cartoon-ish place. It remains to be seen whether the new AR functions just expand on that or bring something useful or interesting to Google Lens.
source: Android Police