Samsung overhauling Bixby development, version 2.0 in the works

Samsung’s Bixby AI framework has led a troubled life as the company tries to catch up to Amazon and Google in the AI-driven smart assistant space. First “launched” in the spring with the release of the Samsung Galaxy S8 devices, Bixby was plagued by delays in being fully functional on consumer devices. Bixby was also limited in application to just Samung’s smartphones while other companies make their platforms available on a much wider portfolio of hardware devices. As Samsung prepares for a developers conference next week, the company is making some personnel changes to the Bixby team and indicated they are working on Bixby 2.0.

In an attempt to try to re-invigorate the Bixby team and industry interest in the platform, Samsung confirmed they are moving Chung Eui-suk to head up the service intelligence group at their headquarters in Korea. Chung comes from a position where he was leading the Samsung Research America division that worked on mobile platforms. The service intelligence group is Samsung’s unit responsible for development of Bixby and the company’s other artificial intelligence services. Sources within Samsung say Chung is not replacing Rhee In-Jong who is Samsung’s chief technology officer for the mobile division. However, Rhee will no longer have any control over Bixby development.

Koh Dong-jin, Samsung’s head of mobile business, did indicate in comments that Bixby is an “incomplete” product that will be supplemented with the release of Bixby 2.0. Part of this shortfall according to Koh was that the time pressure to get Bixby out to consumers meant Samsung was not able to involve outside developers and partners to the extent they would have preferred. When Bixby 2.0 launches, the platform is expected to provide much greater support for third-party services and to work on devices other than smartphones.

source: The Korea Herald


About the Author: Jeff Causey

Raised in North Carolina, Jeff Causey is a licensed CPA in North Carolina. Jeff's past Android devices include an HTC EVO, a Samsung Note II, an LG G3, and a Motorola Moto X Pure Edition along with a Samsung Galaxy Tablet 10.1. He currently uses a Samsung Galaxy S8 and (very rarely) a Nexus 7 (2013). He is also using a Verizon-branded Motorola Moto Z Play Droid supplied by his job. Jeff used to have a pair of Google Glass and a Moto 360 Sport in his stable of gadgets. Unfortunately, his kids have all drunk the Apple Kool-Aid and have i-devices. Life at home often includes demonstrations of the superiority of his Android based devices. In his free time, Jeff is active an active runner usually training for his next marathon, owns a Mazda MX-5 Miata, and plays Dungeons & Dragons. Jeff has three grown kids and a golden retriever.