As we see with each generation of flagship smartphone devices, a heavy emphasis continues to be placed on the cameras in the devices. After the first few years of just scaling up the megapixel counts, manufacturers started to realize other qualities affected the success of their smartphone cameras. This realization has driven smartphone companies to seek out partnerships with companies that have been in the photography business for years to help them out. One of those companies is ZEISS and they jointly announced an exclusive agreement today with HMD Global to provide camera technology for Nokia smartphones.
A partnership for ZEISS to work with and provide cameras for Nokia smartphones is not a new concept as the companies started working together over a decade ago. The new agreement with Nokia’s new owners HMD Global continues that partnership for the long-term and according to the companies, “builds on the shared history and expertise” to produce a solution “spanning the entire ecosystem from software, services, through to screen quality and optic design.”
HMD Global’s CEO Arto Nummela said the following about the new agreement,
“Collaborating with ZEISS is an important part of our commitment to always deliver the very best experience for our customers. Our fans want more than a great smartphone camera, they want a complete imaging experience that doesn’t just set the standard but redefines it. Our fans expect it and, together with ZEISS, we’re delivering it – co-developed imaging excellence for all.”
There was no mention of when Nokia smartphones may incorporate the new technologies and ecosystem under development with the help of ZEISS. As HMD Global tries to gain a foothold in the smartphone market with the Nokia brand, we will watch closely to see whether the cameras and related technology help make the case with buyers as to why they should consider the iconic brand once again.