Google Lens brings machine learning to your smartphone camera

Today during the Google I/O 2017 keynote, Google CEO Sundar Pichai announced a new feature called Google Lens that will bring it’s powerful machine learning platform to your smartphone camera to help you identify what’s around you.

Google has been leading the charge with artificial intelligence and machine learning for a while and they are showing no signs of slowing down. Coming soon, Google Lens will utilize your smartphone camera to accurately and intelligently identify what the lens is pointing at. For example, if you point your smartphone camera at a flower and initiate Google Lens, the machine learning will be able to identify and give you information about what type of flower that is.

Another use is when you’re out and about trying to find a place to eat, or grab a coffee, or check out at store. Pointing your smartphone at various business storefronts will result in Google Lens pulling up information about that business, such as hours, phone number, and reviews.

Google Lens will initially be available through Google Assistant or Google Photos, and surely will rollout to more apps or services as time goes on.

Google I/O 2017 coverage presented by BESTEK

About the Author: Kevin Arnold

Kevin has been obsessed with technology ever since the days of playing with commands in MS-DOS. As a graduate of the Rochester Institute of Technology where he studied a combination of New Media Programming and Photography, Kevin lives in New York City where he works as a photo retoucher. His first "smartphone" was the good old LG Voyager with its slide-out physical keyboard. The first Android device Kevin owned was the now-infamous HTC Thunderbolt, which he still has in a drawer somewhere. Currently rocking both the Nexus 6P and Nexus 5X, Kevin has a (un)healthy obsession with phones and has owned more than he can remember. When he's not shopping for a new phone, Kevin enjoys lots of food and wine, video games, astronomy, and the Big Apple.