Next Moto phones for Verizon may be DROID-free, according to Evan Blass

Lenovo could be letting go of the DROID brand in 2017.

After it purchased Motorola in 2014, Lenovo was put in a tricky position. The DROID brand, which essentially gave Android the strength it needed in 2009 to rise to the top, was dormant. The company could’ve continued utilizing Google’s straightforward Moto brand, create a new brand, or resurrect the Verizon-exclusive DROID brand. It actually did keep the Moto brand, but the DROID brand made a comeback briefly in the DROID Turbo and DROID Turbo 2 as well.

Things stayed quiet and then last summer Lenovo shocked us all by introducing three DROID-branded phones for Verizon customers only. The Moto Z, Moto Z Force, and Moto Z Play all arrived on Verizon before being sold anywhere else in the world. That angered us, and it angered consumers.

Maybe Lenovo learned it’s lesson.

Evan Blass, the renowned mobile industry insider, tweeted that Verizon may not get DROID-branded phones anymore. We’d have to assume that, instead of them being DROID-branded, they’ll be labeled the same as the unlocked variants.

Here’s what the tweet says:

“I’m not sure if Motorola’s offerings on Verizon are going to be DROID-branded anymore.”

This would apply to the upcoming Moto Z2, Moto Z2 Force, and Moto Z2 Play. Those unannounced devices have been making appearances in reports and leaks as of late. An alleged image of the Moto Z2 Play surface last month. Not a whole lot is different from the current generation; however, Lenovo is probably going to restyle a few things. The formula wasn’t bad last year. Everyone was merely frustrated about the Moto Z family’s limited availability.

Take it how you will, but it seems like Lenovo understands that giving Verizon exclusive selling rights to its phones in 2016 was an awful idea.

Source: Evan Blass (Twitter)

About the Author: Justin Herrick

Born and raised in New Jersey, Justin is a graduate of Fairleigh Dickinson University where he studied marketing with a focus on digital marketing. He's very talkative and enjoys discussing anything from technology and sports to video games and television. As for Justin's current device rotation, he carries around the Google Pixel and Nexus 9. In the rare case that his phone or tablet is not in his hand, he is either flicking through cards on his Moto 360 (2015) or typing away on the Microsoft Surface Book. Justin is patiently waiting for the day that Google replicates the Galaxy Nexus with modern day specifications.

  • Chazz Matthews

    The biggest scam Verizon pulled was making people think the Verizon Droid Turbo was “exclusive”. It wasn’t even “exclusive” in the U.S. The phone was sold in the rest of the world – AND the U.S. as the Moto Maxx/Moto Turbo. Moto XT1225 and Moto XT1250.

    It was basically the 5.2″ version of the Moto Nexus 6 whale — 5.2″ 1440p AMOLED, Snapdragon 805, 3GB RAM, 21MP camera, Qi wireless charging, “turbo charging” (rebranded QuickCharge 2.0), and a 3900 mAh battery.

    The U.S. Moto Maxx XT1250 has CDMA bands in addition to GSM/HSPA/LTE bands. Guess what, the Droid Turbo (Moto XT1254( has the EXACT same bands (CDMA/GSM/HSPA/LTE) as the XT1250 and has the EXACT same FCC ID. For people who know what that means, it’s the EXACT same device, just re-labelled. The XT1250 will run on Verizon with a Verizon SIM card (because it IS a Droid Turbo under a different name), just like a non-Verizon Nexus 6 will run on Verizon with a Verizon SIM card . The XT1250 was sold by at least a dozen regional U.S. CMDA/LTE carriers and has an easily unlockable bootloader (unlike the locked down Verizon clone).

    I own THREE of the “international” Moto Maxx/Moto Turbo XT1225, which has a different FCC ID, and does NOT have CDMA. Instead it has more HSPA bands and more LTE bands (and different mix of LTE bands) than the Droid Turbo XT1254/U.S. Moto Maxx XT1250. The XT1225 has LTE bands 2, 3, 4, 5, 7, 17. I’m running mine on AT&T, and imported them via eBay from other countries.

    But that’s not any different from LG or Samsung phones sold in different countries (Europe/Asia, North America) having different bands. It’s the SAME phone with the same specs, except the XT1225 was 64GB only, the XT1250 was 32GB only, and the XT1254 was choice of 32/64GB. Other than that, SAME specs and I have copies of letters to the FCC to prove it.

    The GLOBAL NAME was “Moto Maxx” (even in the U.S.) but Verizon demanded an “exclusive” so re-branded the XT1250 as the “Droid Turbo XT1254”. EXACT same device as the XT1250, but a different name. In other countries was sold as the Moto Maxx, but in india there was a Max/Maxx carrier and Motorola didn’t want any confusion this phone was associated with that carrier so it got re-named “Moto Turbo” for India. Even the “Turbo” name was not exclusive for Verizon, as neither was the phone.

    But in late 2014, the Verizon PR machine sure convinced the tech media this was a WORLD WIDE EXCLUSIVE. It was NOT. I own three of these phones, with nary a Droid logo to ever touch them.

  • R Ghani

    Hi I am R Ghani I like only Motorola

  • Hiran

    I have a Droid Turbo (first version) at the moment, and I am eligible for an upgrade. I am looking into Motorola Droid Lineup. I love Motorola Droids. I am looking into either Droid Turbo 2 or Motorola Moto Z Force Droid. Which is a better phone? Which is better for pictures/battery life? Please let me know ASAP.

    • Justin_Herrick

      If you had to choose between those two, I’d say the Moto Z Force is the way to go. Lenovo is likely announcing new phones next month so maybe wait a little longer.

      • Hiran

        The Droid Turbo 2 has a better battery life (3750 mAh) vs 3500 mAh on Moto Z Force.

        Z Force has Snapdragon 820, Turbo 2 has Snapdragon 810.

        Z Force is $30, Turbo 2 is $20.

        Do you have any sample picutres of Z Force or Turbo 2. Which is a better phone for camera?