Twitter live streaming expands to MLB, NHL and a nightly highlight show

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Twitter is known for the immediacy of the content that is available on the platform, a position that helps it maintain a certain level of uniqueness. Nevertheless, the company continues to explore ways to stay relevant in the battle for social media eyeballs. One way has been to increase the availability of live streaming content. Twitter announced a major step in that effort revealing today that they have signed deals to stream weekly out-of-market Major League Baseball (MLB) games and National Hockey League (NHL) games. In addition, 120 Sports will produce a nightly highlights show called “The Rally” that will stream live on Twitter.

Twitter’s chief financial officer, Anthony Noto, noted that “Twitter is the fastest way to see what’s unfolding in MLB and the NHL.” With the new agreement in place, Twitter will now be able to give “our audience the live sports events they are already talking about on one screen on Twitter.” By keeping viewers on the Twitter platform, the company certainly hopes to improve ad revenue that it receives.

In addition to the games, “The Rally” show to be produced by 120 Sports will cover multiple sports. According to their statement, “The Rally” will be available “exclusively to Twitter users in the United States.” The shows producers plan to capitalize on the Twitter platform by doing things like analyzing trending topics to help direct the conversation and analysis.

The new partnership for MLB, NHL and 120 Sports with Twitter is a result of an earlier agreement reached between the social media company and MLBAM. MLBAM is the interactive media and internet company formed to centralize all of MLB’s internet operations. MLBAM has an agreement in place to perform similar services for the NHL in case you were wondering what the connection is. 120 Sports is part of the Over-the-Top Sports Network and includes equity partners MLBAM, the NHL, the PGA Tour, Campus Insiders, Silver Chalice, and Time Inc./Sports Illustrated.

No schedules of MLB or NHL games has been released yet, but Twitter indicates the games will be available for free to both logged-in and logged-out Twitter users in the United States. Other countries may get similar access to some of the content.


About the Author: Jeff Causey

Raised in North Carolina, Jeff Causey is a licensed CPA in North Carolina. Jeff's past Android devices include an HTC EVO, a Samsung Note II, an LG G3, and a Motorola Moto X Pure Edition along with a Samsung Galaxy Tablet 10.1. He currently uses a Samsung Galaxy S8 and (very rarely) a Nexus 7 (2013). He is also using a Verizon-branded Motorola Moto Z Play Droid supplied by his job. Jeff used to have a pair of Google Glass and a Moto 360 Sport in his stable of gadgets. Unfortunately, his kids have all drunk the Apple Kool-Aid and have i-devices. Life at home often includes demonstrations of the superiority of his Android based devices. In his free time, Jeff is active an active runner usually training for his next marathon, owns a Mazda MX-5 Miata, and plays Dungeons & Dragons. Jeff has three grown kids and a golden retriever.