Lenovo’s first Moto flagship will swap letters, going from ‘X’ to ‘Z’


When it was overhauled by Google in 2013, Motorola became a brand of simplicity. The company’s lineup was brought down to just three phones that had a clear place in the world, which is still true today under Lenovo’s ownership. Lenovo actually hasn’t done all that much to Motorola, but the company does want to reorganize a few things starting with the next Moto flagship.

Evan Blass, writing for VentureBeat, revealed on Tuesday that Lenovo is going to give a new name to Moto flagships. That means you’re never going to see a Moto X (2016), but you will witness the launch the Moto Z this year in two devices just like the Motorola did with the Moto X Pure Edition and Moto X Play.

Hit the break for details.


Lenovo is seeking to create two similar devices with the names Moto Z Style (codename Vertex) and Moto Z Play (codename Vector Thin). While both are allegedly going to have 5.5-inch displays, the Moto Z Style would have more premium specifications.

Blass also states that there won’t be anymore traditional DROID devices. Instead, Verizon will get special editions of the Moto Z with DROID branding.

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This isn’t the first time we’ve seen a company rebrand its flagships in 2016. Earlier this year, Sony ditched the Xperia Z to introduce the Xperia X series. Then, just last month, HTC dropped its One branding in favor of a number-only strategy for its most recent flagship. Now we have Lenovo pushing the Moto X to the end of the alphabet and becoming the Moto Z.


Like the LG G5, Lenovo is said to be implementing a modular design. The difference here is that the Moto Z would have components changed by the backplate rather than a bottom slot. Modular backplates in the works include a pico project, stereo speakers, and a camera grip. The modules could be sold in a family known as MotoMods.

It’s widely believed the Moto Z will debut at Lenovo Tech World on June 9 in San Francisco. The phone could then be sold around the world sometime in July, one month earlier than the release date of last year’s flagship.

Source: VentureBeat

About the Author: Justin Herrick

Born and raised in New Jersey, Justin is a graduate of Fairleigh Dickinson University where he studied marketing with a focus on digital marketing. He's very talkative and enjoys discussing anything from technology and sports to video games and television. As for Justin's current device rotation, he carries around the Google Pixel and Nexus 9. In the rare case that his phone or tablet is not in his hand, he is either flicking through cards on his Moto 360 (2015) or typing away on the Microsoft Surface Book. Justin is patiently waiting for the day that Google replicates the Galaxy Nexus with modern day specifications.