Verified Facebook pages are now able to share live video on Facebook for iOS, meaning sports teams, brands and media companies can offer more to followers.
These recent changes to Facebook’s mobile app mean verified pages can make the most of breaking news, behind-the-scenes video, Q&A sessions and announcements.
Speaking via a Facebook blog post, Vadim Lavrusik, Product Manager and Dave Capra, Engineering Manager, said:
“Over the past few months, we’ve been testing Live with a handful of verified Pages. We’ve been excited to see all the ways Live has been used so far, and can’t wait to see what’s to come.”
Stream hosts will see information on the names and number of viewers tuning in to their broadcasts. On top of that, comments will be displayed as they come in, and recordings will be automatically posted to a verified page when the show’s over. Of course, Facebook looks to be playing catch-up with Periscope and Meerkat when it comes to live-streaming tech, but what we’ve seen looks promising.
Facebook’s blog post on Live adds: “People who like your Page can discover your live videos in News Feed and through notifications on Facebook. While watching a live video, people can tap the Subscribe button to get notified the next time your Page goes live.”
Recent examples of Facebook Live in action saw AJ+ stream protests at the recent Paris Climate Talks. Elsewhere, Spanish footballing giants Real Madrid recorded their pre-match training before a game against Barcelona.
The team over at Facebook will be hoping the growth of verified pages helps in the battle against Twitter when it comes to covering rolling news.
In light of these changes, you can expect to see plenty of live video from big-name brands hitting your news feed.