Did T-Mobile know that they would be getting a superhero when they hired John Legere three years ago? I’m not so sure they did. The T-Mobile CEO starred in a video to shed some light on the upcoming 600MHz wireless spectrum auction and the government can prevent a duopoly from forming.
Next year, carriers are going to open their wallets to try and win the low-frequency spectrum from the FCC. Verizon and AT&T, unsurprisingly, have the deepest pockets and that means they will presumably walk away as the winners. All T-Mobile wants is for the FCC to reserve half of the low-frequency spectrum for smaller carriers to gain access. The rules, which the two aforementioned giants are lobbying to remain unchanged, will be voted on by the FCC on July 16.
The video below officially launches T-Mobile’s new #DefeatDuopoly campaign. John Legere plays the superhero while Verizon and AT&T are the villainous members of the Duopoly.
Will John Legere save the nation’s wireless industry? We will find out next month.
Source: John Legere (Twitter)