Android One not off to the greatest start

November 18, 2014

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Android One, Google's answer to get low cost smartphones into the hands of the next billion, seems to be off to a slow start. Micromax, Karbonn, and Spice offered Android One handsets in India from mid September. According to IDC, 8 million smartphones were shipped into India, and only about 2.5% of them were Android One devices.

One of the reasons for the lukewarm reception could be that the devices were initially only offered online, while the target demographic probably doesn't have internet. Let's also not forget that Google's former division, Motorola, is on fire with the Moto E and Moto G. Than there is Xiaomi. However, both of these companies are offering their devices online too.

IDC does see sales picking up in November and December, plus Google plans on expanding into Indonesia, the Philippines, Pakistan, Bangladesh, Nepal and Sri Lanka shortly.

source: India Times

Robert Nazarian Author

Robert lives in upstate New York where he was born and raised. Technology was always his passion. His first computer was a Radio Shack TRS80 Color that used a cassette tape to save programs, and his first laptop was a Toshiba T1200FB that sported a CGA greyscale screen and two 720kb floppy drives (no hardrive). From the early 90’s through late 2011, he only owned Motorola phones starting with the MircroTAC all the way through to the Droid X. He broke that streak when he bought the Galaxy Nexus. Now he's sporting a Galaxy Note 4, and absolutely loves it. He has a wonderful wife and a 6 year old son. In his free time he enjoys sports, movies, TV, working out, and trying to keep up with the rapid fast world of technology.