Reports and rumors have been swirling about the changes Google would be making to music streaming service All Access. The company wants to raise awareness for All Access to show the real value it has over competitors. Right now, the number of subscribers is believed to be between 500,000 and a few million. This is meager when compared to the Spotify’s more than ten million subscribers. Google has a massive audience in Android and is struggling to latch people onto All Access.
Songza, acquired by Google this summer, will see its recommendation technology adapted into the music streaming service. Perhaps that will pique some interest. But that seems more like just another feature than a game-changer.
It could be the price, but Google will not be doing anything in that area. Jamie Rosenberg, Google’s VP of Digital Content, said the company is “focused on creating broad awareness that the service exists” rather than shedding one or two dollars. Apparently, All Access has successfully converted people using the free trial into paying subscribers.
There has been no shortage of information regarding a music streaming service from YouTube for a very long time. It has been delayed numerous times and many questioned why it will coexist with All Access. Well, it is being reported by Reuters that a subscription service with an ad-supported option from YouTube will launch “in coming weeks.” It will allow users to place multiple songs into a queue.