The importance of developing an ecosystem for rising platforms these days cannot be stressed enough— Ouya certainly has the right idea, as the Android-based game console manufacturer as announced that it will be pushing its software to other hardware in the future. Although the move will likely decrease sales on the Ouya gaming system, the reach of the software platform will certainly be able to branch out.
In an interview with “AListDaily,” Ouya CEO Julie Uhrman discussed her plans. Hit the break for the details.
One thing you’ll start to see is Ouya on other people’s devices. For us, we’ll always have a minimum set of standards so the games will work well on our device as well as others. It’s the hardware plus an ecosystem. If you think about the traditional game consoles, they’re custom hardware and custom chips. To get those games, you have to buy a box for hundreds of dollars. We’ve always wanted to open that up. We started with a $99 box, but we always wanted to create a console platform that can live on other people’s devices.
We just knew it was going to take us a little bit of time to get it ready. Now we think the software is good enough, it’s ready to be embedded in other people’s devices. We actually started having some of these conversations during CES, and the take-up was so great that we’re really jumping into the strategy with both feet this year.