Verizon training materials reveal marketing strategy for DROID vs. Moto X question


Later this month Verizon is slated to start delivery of the DROID MAXX and DROID ULTRA, with the DROID MINI following later, as part of their big push to capitalize on the DROID brand. In an interesting twist, the new Motorola Moto X is slated to hit the market that same week if Verizon can keep things on schedule. Since the DROID line of devices is also being produced by Motorola, Verizon is in a bit of a unique situation having several devices all from one manufacturer vying for selection by customers. Some new training materials from Verizon reveal a little bit about how the carrier may go about selling the devices.

In one table that shows some of the differences between the devices, Verizon made sure to use some bright red checks to highlight all of the “benefits” of the DROID line of devices. These include qualities like the Kevlar unibody design, wireless charging, and some special software offers, like six months of Google Play Music All Access for free. Astute buyers may also notice all of the DROID devices are thinner than the Moto X.

Interestingly, Verizon does not draw attention to the reported 48 hour battery life of the DROID MAXX or the option to get 32GB of internal storage. On the flip side, the Moto X may have been able to gain the upper hand with buyers interested in a device that is not so encumbered with carrier software, though it appears Verizon may have something to say about that.

Last week one of Motorola’s engineers made an argument for assessing the Moto X on factors other than specs, noting in particular the user experience. Verizon is clearly not taking that path, at least with regard to how the Moto X stacks up against the DROID line.


source: Droid Life

About the Author: Jeff Causey

Raised in North Carolina, Jeff Causey is a licensed CPA in North Carolina. Jeff's past Android devices include an HTC EVO, a Samsung Note II, an LG G3, and a Motorola Moto X Pure Edition along with a Samsung Galaxy Tablet 10.1. He currently uses a Samsung Galaxy S8 and (very rarely) a Nexus 7 (2013). He is also using a Verizon-branded Motorola Moto Z Play Droid supplied by his job. Jeff used to have a pair of Google Glass and a Moto 360 Sport in his stable of gadgets. Unfortunately, his kids have all drunk the Apple Kool-Aid and have i-devices. Life at home often includes demonstrations of the superiority of his Android based devices. In his free time, Jeff is active an active runner usually training for his next marathon, owns a Mazda MX-5 Miata, and plays Dungeons & Dragons. Jeff has three grown kids and a golden retriever.

  • Kary

    LOL. Except for display size and dimensions, none of the things in the chart are something I would in any way affect my purchase decision. The only irrelevant information missing is the color choices.

    • mike

      agree. wireless charging would be nice, but not sure i would use it all the time (if at all). the bonus to the X is it comes with more of a stock Android experience (except for the bloatware VZW requires to be loaded). Not sure why the bloatware they show check marks for is being proposed as a good thing?

      • Mobile Phones Fan

        Hey, salespeople need something to pitch. :-)

        It’s up to the consumer to decide if any particular ‘feature’ makes a difference for them, one way or the other. The store rep’s job is simply to take these ideas and run them up the flagpole, then see who salutes.