NVIDIA announces plans to expand business model to address growth in visual computing demands


NVIDIA announced via their blog today that they are preparing to take things in a new direction by licensing their GPU cores and visual computing patent portfolio to other manufacturers. NVIDIA notes that during recent years, as PC sales have been in a decline, sales of other computing devices have been increasing. Going along with this changing landscape, consumers are demanding faster, crisper, high definition displays that produce vivid images no matter what device is currently in use. Driving those displays are the GPUs and NVIDIA is in a good position to capitalize as they have been a long time leader in the GPU market for PCs and more recently, they have been successful in the Android device market with their Tegra line of chips.

As NVIDIA notes though, trying to meet the demands of every part of the expanding market, which will be in the billions of units range for all types of devices, is not practical. They can get their technology into more parts of the market by licensing their intellectual property to other manufacturers and realize financial benefits in the process.

The first step will involve the Android device market, which NVIDIA describes as “an unprecedented opportunity” due to the explosion of Android devices, by licensing their Kepler architecture. Kepler supports DX11, OpenGL 4.3 and GPGPU capabilities using only a half-watt of power to operate. This makes “it scalable from smartphones to supercomputers.” Kepler is already the base architecture for GPUs like the GeForce line, Quadro and Tesla and will be used in the next generation of Tegra chips codenamed Logan. NVIDIA will eventually license rights to their visual computing patent portfolio so others can develop their own GPU devices.

source: NVIDIA

About the Author: Jeff Causey

Raised in North Carolina, Jeff Causey is a licensed CPA in North Carolina. Jeff's past Android devices include an HTC EVO, a Samsung Note II, an LG G3, and a Motorola Moto X Pure Edition along with a Samsung Galaxy Tablet 10.1. He currently uses a Samsung Galaxy S8 and (very rarely) a Nexus 7 (2013). He is also using a Verizon-branded Motorola Moto Z Play Droid supplied by his job. Jeff used to have a pair of Google Glass and a Moto 360 Sport in his stable of gadgets. Unfortunately, his kids have all drunk the Apple Kool-Aid and have i-devices. Life at home often includes demonstrations of the superiority of his Android based devices. In his free time, Jeff is active an active runner usually training for his next marathon, owns a Mazda MX-5 Miata, and plays Dungeons & Dragons. Jeff has three grown kids and a golden retriever.