HTC’s New Year’s Resolution: Bring Unique Products To Market

HTC isn’t blind. The Taiwanese manufacturer can see the gap between itself and some of its competitors is growing. They’ve responded by promising to focus on bringing “unique products” to market in 2013. Judging by their declining sales numbers, HTC needs to do something. Chief Executive Officer Peter Chou believes innovation and not marketing is the key to an HTC rebound.  He said, “Our competitors were too strong and very resourceful, pouring in lots of money into marketing.

HTC needs an angle, a market strategy for success despite being squeezed between Apple and Samsung. Sammi’s Galaxy S III topped the iPhone to become the best selling phone of 2012 Q3. The iPhone 5 did its thing. Chou said, “Although we don’t have as much money to counter, the most important thing is to have unique products that appeal to consumers.”  HTC’s One X was well received in 2012 but failed to generate traction and certainly did little to threaten the iPhone or Galaxy S III. HTC is in a tough spot and they know it. Now let’s see what they do about it.

Source: Wall Street Journal

About the Author: Rudy Rivapalacio

Rudy is a Southern California guy who has used his tech savvy skills in a law enforcement and corporate security career. He often jokes about having a "Windows 3.1" tattoo and has the Bill Gates-like rule regarding no Apple products in the home. His two daughters (one at Cal, one in High School) have so far found a way to abide by that rule. When not glued to Android news or on Xbox live, Rudy is probably off traveling abroad. His West Hollywood apartment is littered with a few too many bikes, cameras and Android relics, but he's found a way to hide most, or some, of his toys from his wife. Rudy is a big Chargers fan, and consequently, buys beer in bulk.

  • primalxconvoy

    No Mr Chou, your competitors outperformed you due to making better products.

    Perhaps you should create phones with decent batteries, a version of sense that doesn’t hog memory, power and resources, Bluetooth and Wi-Fi that actually works, more that just 256 megs of available internal memory (post bloatware), regular os updates (more than one) and stop replacing your ” flagship” phones every 3 months without warning.

    That’s why my HTC Desirewas the first and last htc I’ll ever buy.

    Ps. Mistakes courtesy of the awful coding courtesy of “Disqus(t)”.

  • Hubert

    HTC did came out with really good products, but they forget that it’s not just about bringing new devices to the market, but about building loyalty among consumers. Every customer who decide to switch from HTC to another manufacturer will never come back.

    Look at what they are doing with the one line. They could build loyalty by bringing jelly beans to all the ones, but no, they chose to make new phones with the only improvement being jelly beans.

    As an ex HTC customer, I felt like they were trying to fool me, and I moved to the competition.

  • They claimed when they launched the HTC One line that they weren’t going to flood the market with devices this year – and then – they went and did the exact opposite. Here we are at the start of 2013 and they have only just released Android 4.1 for the HTC One X (the original flagship device) AFTER releasing several more variants of the HTC One X line. Meanwhile the HTC One X can’t do proper multitasking and the likes of Google+ hangouts and Skype calls quit unexpectedly because the handset simply runs out of memory. I got fed up with my One X consuming vast amounts of battery when it wasn’t being used, failing to keep connected to WiFi networks and struggling to stay on the 3G network. I have since moved to the Nexus 4 and could not be happier.

  • cemal

    i have allways used HTC since my first mobile phone and i still use HTC,

    they do really good phones, my personal opinion way better than samsung and apple.

    my argument is why they havent released a 5 inch screen in europe, they did it in America and Japan. ok. i uderstand that it is about the market and how much they can or cant sell. but they should think about they loyal costumers in europe too.

    as i have allways said that i would never switch to samsung, but now im kind of thinking possitive about buyying samsung because they have more options than HTC,

    as, note 1 and 2, and s3 has 2GB of memory which im not happy with One X´s 1GB ram.

    HTC should think a little more about their loyal costumers, If i leave HTC i will never return to it.
    i really hope soon they will make a solution to this problem.
    sine April they havent released a better phone than One X, and i dont like One X, or One Xl or One X+