ASUS Says the Nexus 7 was Conceived at CES and Released Four Months Later

I used to have this belief that it took months upon months to come up with an idea, create it, and mass produce it, that was until today. You may have remembered a certain tablet by ASUS called the MeMo 370T that disappeared as quickly as it came at this year’s CES. Six months later, Google announces the Nexus 7 at the Google I/O Developer Conference with an official model number of ME370T. How we got to this point? Usually these matters are kept under wraps and not spoken of too much, that was until now.

Recently, Forbes sat down with ASUS’ execs to discuss the Nexus 7. It was then they were given a more thorough explanation of how the Jelly Bean tablet came to life. ASUS UK and Nordic head, Benjamin Yeh, said the idea was conceived in a meeting between Google and ASUS execs at CES in January.

“Our top executives met Google’s top executives at CES to talk about opportunities and how they saw the future market. That’s when we came up with the idea of the Google Nexus 7 by Asus. That was in January, and mass production started in May.”

Typically, the time frame for bringing this kind of product to market is 6-12 months, making the Nexus 7 a remarkably quick turnaround said Mr. Yeh. We will note that Google and ASUS didn’t have to start completely over since they had the MeMo 370T as a template.

ASUS UK marketing manager John Swatton goes into more detail about the display technologies and battery efficiency of the Nexus 7. ASUS was able to reduce weight and thickness of the Nexus 7 as well as increase the screen quality. They incorporated the touch sensor and protective top layer into the same pane of glass while introducing a “full lamination” or “zero-air-gap” method for bonding the LCD to that glass. Sony has also used this method on the Xperia Arc and Apple may be employing it on the next iPhone.

As far as the battery goes, Swatton says ASUS spent a month testing each point on the PCB, checking for heat generation. Heat generation is a definitive sign of battery-draining electrical leakage. Lastly, Employing Nvidia’s Tegra 3 was the cherry on top combining its quad-core workhorse with the low powered companion core (5th core) for day to day tasks.

I’m the kind of guy who will watch hours of “How It’s Made” cause this kind of stuff interests me. Getting a glimpse into how ASUS and Google made the Nexus 7 happen is no less exciting.

source: Forbes