Ice Cream Sandwich Wins Gold Prize For Best Platform Experience at 2012 User Experience Awards

Matias Duarte and the team behind the Android user experience should be very proud tonight. Not only was Android 4.0 Ice Cream Sandwich nominated for a UX award at the Parson’s School of Design’s 2012 User Experience Awards, but ICS took home the Gold Prize for Best Platform Experience!

Many people who have tried Android in the past remark on how it never felt quite finished or as professional as Apple’s iOS. Matias Duarte, formerly of webOS fame, was hired by Google to add the UX polish that was needed to bring Android to another level. Mission accomplished. Us Android fans already know how big a leap ICS was to the usability of the OS, and now it is being officially recognized.

A clip reel put together by androiddevelopers was shown to the audience at the 2012 User Experience Awards, showing some of the videos Google made for ICS as well as a few glimpses of early design ideas and inspiration. Check it out after the break… and congrats, Android UX Team!

source: google+ (matias duarte)


About the Author: Ed Caggiani

Originally from the East Coast, Ed now makes his home in San Jose, California. His passion for technology started with his first ColecoVision and Atari gaming systems, and has grown stronger through Tandy computers, IBM clones, Palm Pilots, and PocketPCs. Ed's love for Android began with his first HTC Hero, then blossomed with the original Evo 4G, and now the Evo 3D and Motorola Xoom. He graduated from Syracuse University with a B.S. in Communications, and is now a professional User Experience Designer working in Silicon Valley. In his spare time, Ed enjoys video games, jamming on guitar, and spending time with his wife, two cats, and Logitech Revue.

  • sn0wbaLL

    good job, love ics

  • Good job android! I’m a little technologically illiterate so I am not sure if you can upgrade your android system like in ios. Because I definitely want to shift to ice cream sandwich from froyo. Froyo is quite sluggish and judging from this review ice cream sandwich seems promising. 

    • MrZackarius

      What device do you have?

  • Getting the great user response is very important to any new
    launch and for this much more depends on the update of the mobiles.

  • Major_Pita


  • Eclectech

    Upgraded from the original HTC Evo to the current Evo 4G LTE and I must say, ICS is all together different, and as it turns out, that’s a good thing. Memory and battery management are so much better. The ability to disable features you’re not using: Awesome. It’s a step up, indeed.