Verizon To Introduce Data Share Plans, Plans On Phasing Out Unlimited Data Plans In The Process


In a sad turn of events, Verizon has decided to end its $30/month unlimited data plan for 3G customers who were “grandfathered” into the plan because they were customers prior to Big Red’s switch to tiered data plans which began last year. CFO Fran Shammo was speaking at the 40th annual J.P. Morgan Technology, Media and Telecom conference and argued as 3G unlimited data plan customers move to 4G LTE service, they would ultimately have to switch to Verizon’s upcoming data-share plan and go off the unlimited data plan anyways. While the new data share plan is scheduled to launch in mid-summer, there’s no word on pricing just yet. Nevertheless, Shammo believes this new plan will make it simpler for families and businesses to connect multiple devices and the industry has constrained the market around connected devices because people think they need additional data plans:

“If I can add as many devices as I want, that is more efficient from a family perspective and a small business perspective.”

To convince customers to utilize the new data plan, Shammo is looking solely in the direction of 4G LTE. Shammo confirmed 4G LTE will indeed be the rock of the data plan and as customers move from 3G to 4G LTE, they will need to be on the data share plan, which allows Verizon to kill off its 3G unlimited plan. Shammo adds:

“A lot of our 3G base is on unlimited… When they migrate off 3G they will have to go to data share. That is beneficial to us.”

Keep in mind that there is no word or current talk for existing 4G LTE customers, so hopefully, they’ll be exempt from this data share plan. On a final note, Shammo continues to share his enthusiasm for its improved 4G network. Shammo also confirmed Verizon will launch its VoLTE by the end of 2012, but will not market the technology until the middle of 2013. Shammo believes by then, Verizon’s 4G network will be just as big, if not bigger than its existing 3G network— which would be a better time to market the VoLTE technology.

Any of you Verizon folks going to jump ship or miss Verizon’s unlimited data?

source: Fierce Wireless

About the Author: Roy Alugbue

Conceived as Spock’s 4th cousin, Roy has had quite the life. He was born in beautiful San Jose, California, raised in Los Angeles, California and now resides in the greater New York City area. He has always been fascinated and obsessed with technology, especially the continuous advancements of mobile platforms. He was a Blackberry slave since his undergrad days at the University of Southern California until realizing in Feb. 2011, there were greener pastures in the land of Android. His first Android phone was the Motorola Atrix 4G, and he hasn’t looked back. He currently works in corporate media, enjoys following media and technology trends, reading a good book, weightlifting, playing on his XBOX 360 and conversing with total strangers.

  • I am one that was grandfathered into my unlimited 4G data plan. While it sucks that it’ll be gone, it’s really just bragging rights as I rarely approach 2GB usage. Plus I am trying to sell my wife and mother-in-law on Android phones and when they make the switch it will be more affordable to put us all under one data umbrella as opposed to shelling out $30 apiece.

    • I would agree that I barely use my unlimited plan as is, however it gives me a nice piece of mind knowing that I have it there should the need for it rise. However given that I keep my Galaxy Nexus on Wifi (faster than 3G) I don’t even touch two gigs. 

  • oneofthenewguys

    Oh my god, the voice of reason. Thanks Keith!

  • Stephanie Gilbert

    I wonder what the price tag on that is going to be. Not a fan

  • lightsoutohio

    Been a verizon customer for over 9 years grandfather for unlimited plan… just renew a few months ago picked up GN if they cancal my plan i will be taking my money else where. Its piece of mind knowing what my bill is every month…..its like someone that has a fixed mortgage rate and push them into adjustable rate- bad business as a customer. Verizon corp made 3.26b in profit way to screw over the customer again im done!!! Eat a dic% verizon. Soon to be a
    sprint customer

  • jayson

    Lol im expecting the “shared data plans” to cost the same price as the current plans. (e.g. 2 phones will have a shared 4gb for $60.00, 3 phones, 6 gb= $90) wont save the consumer any money

    •  If that is the case, rest assured, shit will hit the fan. :P

  • Isvega13

    Yep I’m gone when they do that I am going to try and find someone who still has unlimited data plan maybe sprint