Sony considering all options amid struggling divisions

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Things have not been going well for Sony. Even aside from the disaster that it faced with The Interview, the company has seen its mobile and television divisions struggle. Both of them are losing money and CEO Kazuo Hirai is tasked with composing a strategy to stimulate growth for Sony. Thousands of jobs were slashed in the last year and the computer division (Vaio) was sold. Still, more changes are in order for the giant. Sony is reportedly considering joint ventures and selling divisions to improve. The company is heavily leaning on its film and gaming divisions to carry it; however, that can only go on for so long.


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Sony Opens Underwater Xperia Aquatech Store

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Not to be outdone by the myriad of other underwater stores out there, Sony has opened its underwater Xperia Aquatech store in the waters off Dubai. (Could it be anywhere else?) As its name suggests, this is a concept store located four meters underwater. It’s also only open to media, VIPs, and contest winners. On top of that, it will only be open for three days before giving up the ghost. There are popup restaurants with longer lifespans.


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Front panel to Sony’s Xperia Z4 leaked, shows a similar size to the Z3

xperia-z4-lcd-touch-digitizer-4We’ve heard a few things about Sony’s upcoming Xperia Z4, but thanks to a leaked front panel, we’re getting our first actual look at what may potentially be Sony’s first phone of 2015. The panel is the touch screen for the device, and while we can’t get a screen resolution or anything out of it, we can at least see how it stacks up next to the size of the Xperia Z3.

Fortunately, it looks like Sony is sticking to that 5-inch range with the Z4 instead of going with a massive 6-inch screen like we’ve heard off and on. The display looks very similar to the Z3 with just a few minute differences. The cut-outs for the proximity sensor and camera have switched, and the speaker hole has moved up to the edge of the digitizer instead of sitting halfway between the screen and bezel.
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Sony is updating their entire Xperia Z line to Android Lollipop

Sony_Xperia_Z1_Compact_345Google unveiled Android Lollipop yesterday, so now we’re seeing device manufacturers clarify when they plan on updating their devices to the latest version of Android. Fortunately for owners of Sony devices, it looks like several devices will see the update at some point in the future.

Sony has stated that the entire premium Xperia Z lineup will be getting the Android 5.0 update. This includes the Xperia Z, Xperia Z2, Xperia Z3, and all of their variants.
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Sony continues its “Demand Great” series to show off their Xperia Z3 featuring wakeboarding champion Justin Gratzfield

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With Sony’s recent release of their latest flagship in the Xperia Z3, they’ve created their “Demand Great” series to show off the devices capabilities. In this short video, the Z3′s IP65/68 waterproof and “Live on YouTube” features are shown to its fullest. They also bring in wake-boarding champion Justin Gratzfield to showcase the aforementioned features as a demonstration of its capabilities. In the video you can see him bringing along his Z3 while he’s wake-boarding showing off its water-proof feature, and also broadcasting the event using the “Live on YouTube” feature so that his buddy is able to watch what he’s doing right on the go.

Certainly something cool and useful for customers that love the outdoors and don’t want to be worried that their device may get damaged by water. Check out the video below and let us know what you think!

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Sony Mobile is now set to only manufacture high-end smartphones

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The past few months have been somewhat difficult for Sony, to say the least. Following a successful launch of not one, but three Xperia-branded smartphones in 2013, the Japanese company is now facing a serious loss in profit.

As a result, the firm has cut the amount of skilled workers it employs by 15% and adjusted operational strategies to primarily focus on the development of high-end smartphones, in order to seek financial gain rather than the global market share.


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