We know that Sony is not pulling any strings when it comes to its intentions to really take a bite out of the overall smartphone share. Their newly revamped Xperia line of smartphones are no doubt impressive ones and we know they are clearly intending to appease even the most technical smartphone users, but aside from some news here and there— we hadn’t seen a real marketing or advertising push for Sony’s top line of devices, until now. Sony has given a sneak peak of their first commercial, which is a stop-motion animated piece done by none other than Wes Anderson.
The commercial has a unique background of how it was developed too. Anderson interviewed several children and asked them how they thought a smartphone worked. Their response gave him the idea to highlight smaller robot workers working under a head honcho big robot in order to ensure the (Xperia) smartphone is operating at the best level possible which includes getting different types of content including video and music in the device. The way it’s presented in the commercial piece shows an interesting way of describing how how phone operates. Creative indeed.
You can find the video available for viewing now, so be sure to check it out below.
It was back in January that we first got our hands on what was to be Sony’s first smartphone after parting ways with Ericsson – the Xperia S. Shortly after its unveiling at CES it was released in select European markets and until now hadn’t been available anywhere else (unless unlocked). Today, the Sony Xperia blog announced that the device was being shipped globally but they want to let carrier partners announce pricing and availability details. For us folks in the U.S., we wont be getting the Xperia S here in the states but we can look for it’s 4.7-inch LTE counterpart landing on AT&T as the Xperia Ion sometime in the second quarter.
The Xperia S is a pretty sweet machine sporting a dual-core 1.5Ghz processor, 1GB of RAM, 4.3-inch 720p display, NFC and killer 12MP camera. The device currently ships running Android 2.3 Gingerbread although Sony plans on an ICS update sometime in Q2 of this year.
If you think this may be your next device why don’t you sound off in the comments below.
Hot off the heels of Samsung releasing their Galaxy S II ICS source code recently, Sony has decided to follow suit by releasing its open source archive for the Xperia S smartphone. By continuing to show its love to the developer community, releasing the open source archive complete with instructions will allow aspiring developers or those who are just curious to build custom ROMs or kernels for starters. This is certainly welcome news especially since most of us seem to forget that the Android platform is meant to be fiddled around and tinkered with.
Hit the source link for all the info and instructions below.
source: SonyMobile Development
Man, if this isn’t going to make the commute quicker, nothing will. Augmented reality seems to be the craze now-a-days and it doesn’t seem to be slowing down much either. Sony Mobile Communications intro’d their Xperia S at CES this year and they’re looking to use the popular augmented reality application, Blippar to bring it to life, in the UK anyway. The popular “Metro” publication is teaming up with Blippar to show you just how effective a brand can come to life. As seen in the demo, the device is being waved at the page and you can see the core watch, play and listen features pop out at you. Blippar’s moto seems to be “brings brands to life” and that’s what they’re aiming for here. The company touts that it’s the first image recognition mobile platformed designed to engage users in a particular brand.
“This is our new favourite Blipp – a brilliant and very cool use of the Blippar platform that really shows off the 3D and tracking capabilities of our technology,” says Jess Butcher, CMO of Blippar. “In competitive markets like the mobile phone industry, brands need to stand out to get consumers’ attention and we think this is one of the most impactful Blipps we’ve worked on.”
The application requires that you have a working Internet connection, so as for now those traveling in the UK via underground stations might be out of luck until Virgin Media promises their implementation of free WiFi to all stations by the time the Olympics arrive this summer. Check out the cool video demo below and don’t forget to let us know what you think of it in the comments below.
Previous Augmented Reality Coverage:
source: The Next Web
It seems tech sites aren’t happy these days unless they’re filming an elaborate test showing the endurance of the latest smartphones for our viewing (and cringing!) pleasure. In recent times we’ve seen our precious Androids subjected to scratching, dropping and with a plethora of waterproof Android devices on the horizon perhaps we should expect a new definition for soak test!
The good folk over at phoneArena have clearly been feeling creative this week and have invented a new form of phone torture to show the world. They managed to get their hands on a white Sony Xperia S and decided to test out that anti-stain nanocoating by introducing it to a permanent black marker.
I’d personally recommend keeping your pens, keys and tarmac away from your phone but in the meantime check out the anti-stain magic at work in the video below.
source : phoneArena
The recently announced Xperia P and Xperia U handsets will be arriving in the hands of those in the U.K. late this April. Clove Technologies has secured the two models as well as the Xperia S, allowing them to offer the entire NXT range from Sony.
The handsets are slated for an April 23rd release, SIM free. The Xperia P will be available for £378 ($608) and the Xperia U will be a little less at £238.80 ($381). The only color available at them moment is black, however other colors are planned for release in the future.
source: android central
The folks at Concept-Phones got their hands on a picture of what is rumored to be the Xperia Play 2, Sony’s follow-up to the Playstation-certified, PSP-like Xperia Play. It is unsure whether this image is a concept render or the real thing. Heck, could be a fake for all we know, but it does look fairly legit. Have a look below and decide for yourself.
The very high-profile Sony Xperia S smartphone has officially launched, well in Japan at least. We certainly hope you’ve had your wallets prepared for this moment, the Xperia S— known as the Sony Ericsson Xperia NX in Japan has arrived and will operate on NTT DoCoMo’s mobile network. As we previously highlighted before, this phone is branded under Sony Ericsson and not Sony. This is unusual because the other variants of the Xperia S (including the Xperia Ion) will be under the Sony brand.
All curiousity aside, if you live in Japan and are ready to get one of the hottest phones of the year, go grab that phone today. If you do get it, let us know what you think in the Comments section below.
source: NTT DoCoMo
Sony has completed the Sony Ericsson buyout, and with that, changes are coming to the new Sony Mobile Communications. For example, new devices like the Xperia Ion and the Xperia S, will no longer carry the Ericsson name. The Xperia S is not supposed to be available until sometime in March, but new unboxing videos, and a leaked promo video, have surfaced for those of you waiting. The first thing you will notice is the change in packaging style, which is now wider and thinner than before.
With MWC 2012 on the way, leaks and rumours are bound to make their way out and add to the normal speculation that seems to hover around the tech industry. So it’s no surprise (but surely a delight to most) that today there are some leaked pictures of the Sony Xperia U next to the Xperia S floating around the internet. Also known as the ST25i or “Kumquat”, the Xperia U is expected to be packing a 3.5″ screen with an 854 x 480 resolution, a 1GHz dual-core processor, 1290 mAh removable battery and a rear-facing 5MP camera with auto-focus.
It isn’t clear whether the device will be sporting Android 4.0 ICS, or simply be packaged with 2.3 Gingerbread awaiting an update at a later date. It’s important to remember, however that these specifications are just speculation, and the best idea is to keep posted for official reports. That being said, with the current specs floating around, it seems that the Xperia U will be a perfect mid-range device for those who don’t want a massive phone in their pockets like the Xperia S.