If you watched the live stream of LG’s G3 announcement today, you likely heard how often they referred to the device as “simple.” The marketing slogan LG is going for with their new device is “Simple is The New Smart,” and it’s apparent when you look at things like the slimmed down camera interface and features like Smart Notice on the G3.
Of course, creating these buzzwords isn’t going to sell many devices without some marketing behind it, so LG has released their first full-length ad for the G3, showing off just how simple and smart the device is. The video’s pretty slick and really sums up everything that’s great about the G3. You can watch the ad below.
What are your thoughts on the G3? Do you like the simple approach LG is trying to take? » Read the rest