HTC VP of User Experience Says Sense 4.0 Offers “A Vastly Improved Experience Over Not Just Ice Cream Sandwich But Over Any Mobile Phone”

by Ed Caggiani on
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In an interview with Laptop, HTC’s AVP of User Experience Drew Bamford talked about Sense 4.0, Android 4.0 Ice Cream Sandwich, the HTC One series of phones, and usability. He said during the interview that he believes Sense 4.0 beats stock Android 4.0 in a number of areas.

“ I think one of them that I already mentioned is in the area of personalization. I think between our widget sets, our customizable lock screen and our skins, we offer a much more personal experience overall.

A couple that you’ve probably heard a lot about because they’re our kind of key feature on the HTC One are the camera and authentic sound. I think in both of those areas we use design and technology to really offer a vastly improved experience over not just Ice Cream Sandwich but over any mobile phone.”

Bamford also mentions that HTC didn’t have a lot of time with ICS before they released Sense 4.0, working on elements of Sense before ICS was available to them.

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UX Corner: How ICS Follows Basic User-Centered Design Principles

by Ed Caggiani on
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At the beginning of this year, Google launched the Android Design Principles Web Site. This site outlines how and why the Android 4.0 Ice Cream Sandwich User Interface (UI) is built the way it is. For those of us who work as User Experience Designers, it’s a treasure trove of information and insights into the minds of Matias Duarte and his team.

What I would like to do is break down a few elements of the Android 4.0 UI and talk about how they follow tried-and-tested user-centered design principles. Yeah, this might be a bit geeky even for us geeks, but trust me… it’s these kinds of solid building blocks that can make or break a platform. Read on after the break for my take on how Android is implementing and evolving their User Experience (UX).

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