Twitter’s “While You Were Away” feature going live for some users

Twitter-for-Android-Receives-Bug-Fix-UpdateTwitter has been working on implementing a new feature for the social network that displays the most popular Tweets at the top of a user’s feed so they don’t miss anything important while they weren’t checking Twitter. The point is to drive up user engagement on the site, similar to how Facebook implements its Timeline feature. The feature is aptly called “While You Were Away” and it looks like it’s starting a slow roll out to some users.

The recapping feature is one of the first moves Twitter is making in 2015 to keep users on the site and posting. The tricky part will be finding the right balance between displaying tweets in the app that people actually want to see, and not just junk that takes up space at the top of a Twitter feed.
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Netflix and Twitter working on a “tweet me a reminder” feature for TV shows

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A new revelation made by a handful of users over the weekend suggests that Netflix and Twitter could be looking to bring a new reminder feature for TV show airings. This feature will let you click on a button below a TV show related tweet reading “tweet me a reminder“. This feature is still said to be in the testing stage and we can probably expect to get more clarity over the coming days.
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Twitter beefing up safety

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Twitter announced today that they are taking steps to make things safer on the popular social network, with a special emphasis on making reporting of abuse and harassment easier on mobile platforms. Twitter indicates the new procedures and tools they are implementing will require less initial information from users and it will be easier to flag accounts and Tweets for review.
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Twitter Offers attaches deals to credit or debit cards to be redeemed later on

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There is no better market for Twitter to expand itself to other than e-commerce. With millions users constant in one place (the timeline), the social network acts as prime real estate. The launch of Twitter Offers is not surprising. It is a way for merchants and brands to give Twitter users exclusive discounts and rewards. Twitter Offers works by linking a credit or debit card to an account. Deals are then attached to the card for redemption later on. Twitter forwards a pushes a notification to users displaying the amount of money saved.

Twitter Offers is only available for users in the United States.

Source: Twitter
Via: Engadget

Twitter adding suggested Tweets to the timeline based on user interest

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Twitter has been updating and adding features like crazy, and usually before they roll out new features they experiment by rolling them out to select users and observing the outcome. One such experiment involved inserting “suggested” tweets into the timeline to make Twitter more relevant to users. While this may distress long-time users of the service, the social media site claims that most people seemed to enjoy the extra tweets during initial experiments and is now rolling the feature out to all subscribers. Could this help the service grow at the rate they hope or could this ruin the experience? Let us know what you think in the comments below!

Source: Twitter

Twitter adds new audio feature to mobile client

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Twitter has announced the addition of a new option to their mobile client to make it easier for users to access audio content. With a single click on a link provided in a tweet, users will be able to launch the Twitter Audio Card. The Audio Card will pop up a display with information about the linked music like album art and other info and it will start to play the content. The Audio Card can be left maximized or it can be minimized so users can continue to browse their Twitter timeline while listening to the audio content.
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