Google announced on their official blog that you will soon be able to buy and rent over 600 Twentieth Century Fox titles in the Play Store. This is a major victory for Google as they are trying to compete with the massive content banks owned by Apple and Amazon. This new deal means that Google has a partnership with all six major film studios in the US, which could make the Play Store a more viable option for consumers.
Now when Google recommends something you might like, they could recommend Family Guy, X-Men or Black Swan. These titles should become available in the coming weeks, but starting today, you can already buy Prometheus, three weeks before its release on DVD or video-on-demand.