THX has released the THX tune-up app for Android devices to the Google Play store and is even making it available for free as part of a new promotion. Through February 3, 2014, the app will be free before reverting to the normal price of $1.99 USD worldwide. The THX tune-up app gives users an interactive tool to adjust their TV or projector and their speakers in order to optimize the picture and sound for their specific lighting conditions. Read more
If you like the finest in audio quality, than you will be happy to know that the THX badge could be slapped on your next smartphone or tablet. THX is best known for certifying high end audio equipment, including speakers.
THX senior vice president Rick Dean says that smartphone and tablets are becoming more important for content delivery, and he is looking for ways his company could improve the experiences of users. “We are actively going down that path right now,” he said in a Pocket-lint interview.
“Five years ago, I said that we should really get into the mobile audio world, but they said, ‘You can’t get a theatrical experience out of that, you’re listening to it with earbuds.’
“But look at the way that music is consumed today,” he added. “And it’s got to the point where I know I can work with a company who makes phones like these here. Maybe produce an app that will improve the user experience.