If you haven’t been living under a rock for the past few days, you’re probably well-aware of the upcoming Microsoft Surface tablet. Dubbed as one of the saviors for Microsoft’s rapidly degrading brand, the Surface tablet has already been identified as the true iPad and Android tablet challenger. With its thin profile and abundant storage space (comes in 32GB or 64GB configurations with an expandable storage slot), the Surface tablet will have at least the physical features to make it an interesting product. However, the hardware is just one aspect of the tablet— the real kicker is Microsoft’s brand-new OS: Surface for Windows RT technology. The OS will essentially mirror its upcoming Windows 8 OS, while having exclusive offerings like Microsoft Office 2013 and a special version of Netflix included with the tablet. So in essence, upcoming Surface tablet seems to be a true productivity workhorse— at least on the surface (no pun intended folks).
Now while the upcoming Surface tablet certainly looks to be an interesting and perhaps attractive product, Microsoft is treading into dangerous territory. As RIM and certainly HP can attest, Google’s Android platform has a clear stranglehold of the tablet market share— something that both the Blackberry Playbook and HP’s TouchPad certainly couldn’t achieve during their brief lives. Consumers love seeing a new product, but expect reasonable value of what a product offers. The Surface tablet is going to debut at $499 for the 32GB entry-level model– which doesn’t even include the $130 Touch Cover keyboard/cover combo that’s necessary helpful for doing all that increased productivity like using Microsoft Office 2013, as Microsoft is hyping. As indicated by numerous studies, the number of iPad and Android tablets are growing at an astronomical pace. Oh and don’t forget– newer Android tablets are being released on a seemingly daily basis and the prices of the those tablets (and subsequent accessories) are becoming much more reasonable— if not lower overall. So considering Microsoft is certainly unproven, while Apple and more importantly— Android have a clear understanding of not just what consumers want, but what consumers actually need in a tablet— Microsoft doesn’t offer any compelling reason for why consumers should give their product a try. Microsoft’s Surface tablet is a painfully basic product that has a premium price won’t even put a dent in Android sales or overall market share.
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