Motorola CEO Dr. Sanjay Jha spoke at the Oppenheimer Annual Technology & Communications Conference and touched base on several topics including the not-yet-released Bionic, Motorola Tablets, Ice Cream Sandwich, and more:
Unfortunately, no announcement date yet. He did make one interesting comment about the Bionic being an “important product, but not the only product”, which seems odd since the Bionic is quite a hot topic in the Android world. While the DrioidX2, DROID3, Photon 4G, and even the Atrix have their respective fan base, many people, including yours truly, have been counting the days until the release date of the Bionic is announced.
A New Global Brand:
When asked today if the would adopt something similar to Samsung’s approach (i.e. Galaxy) Sanjay was clear that they are ready to do something immediately. In fact, he said that when you release lead products “within a very short period across multiple carriers around the globe that then means you can put marketing dollars behind it and drive sales globally”. When asked directly about branding and whether or not it would become more consistent, Sanjay answered “You got it. You will see with global launches, much greater consistency”.
New 2nd Half Tablets:
Tablet talk brought to the front Motorola’s realization that they should have been pushing WiFi versions from the beginning instead of putting too much weight behind their 3G/4G variations. Said Sanjay: “Price points move much faster than we anticipated. We needed to launch globally with WiFi much earlier. You will see us launch in 2nd half with our tablets, much more aggressive form factors, much greater differentiation in terms of enterprise capability, in terms of multimedia, and in terms of distribution… and potentially some marketing plans behind that”.
On Being the first to Launch Ice Cream Sandwich:
When asked if he would want to be the first to release Ice Cream Sandwich after dealing with the frustrations of being first to Honeycomb (i.e. the Xoom), Sanjay had the following to say: “It depends. I would say by and large I would like to be the first. But there are times when being the first to launch has greater schedule uncertainty. You are taking more chances with new innovation in the beginning and sometimes that has negative impact. By and large, largely it’s a very positive thing.”
Sanjay clearly understands the importance of being the first to launch with a new Android OS, as previously done with the Xoom. However, in the case of Honeycomb, the visibility it brought to Motorola was probably not they type Sanjay had in mind.
Overall it was a good conversation with a lot of nice ideas for the future. Hopefully Sanjay has learned from the mistakes made in the initial Xoom marketing and distribution approach. The Xoom is a top of the line model that to this date cannot reach its potential due to software or 4G limitations. As the saying goes, it could have been a contender. Hopefully Motorola’s next attempt will be.