T-Mobile shows Q4 profit, Legere claims company is now a bigger carrier than Sprint as he looks on to 2015

John LegereIt should come as no surprise that T-Mobile had a stellar year. Despite being told otherwise, both CEO John Legere and the company have been pushing an uncarrier approach to how it does business. From music streaming services not eating data to rollover data, the company has done a lot to sway public and consumer opinion. As such, it looks like the move has paid off as T-Mobile posted a fourth quarter profit of $101 million.

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RootMetrics performance review for 2014: Verizon leads in all categories, T-Mobile gives impressive metro speed performance

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RootMetrics, a consumer focused, independent mobile network tester, has released its latest United States report discussing where mobile carriers are leading and where they’re falling behind.

For 2014, RootMetrics has taken the crown away from AT&T and given it to Verizon, who took first place in all of the categorical breakdowns RootMetrics tested. Read more

[Deal] Grab the Alcatel OneTouch Pop 7 tablet for free at T-Mobile for Valentine’s Day

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If you’re a T-Mobile customer and in need of a new tablet, you’re in luck. They have brought back the “Tablet on Us” promotion to celebrate Valentine’s Day.

Starting this Thursday, February 12, you can grab the Alcatel OneTouch Pop 7 for $0 down and $0 payments assuming you have a qualifying data plan (1GB or higher). All you will have to do is pay the sales tax and keep your plan for 24 months. Not a bad deal.

The Alcatel OneTouch Pop 7 might not be the greatest tablet in the world, but we are talking Free and it will work on-the-go with its 4G connectivity.

You have until February 16th to get in on this deal.

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HTC One (M8) for T-Mobile to get Lollipop on February 10

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The HTC One (M8) for T-Mobile was originally scheduled to receive Android 5.0 Lollipop in a software update sometime today. Unfortunately, that does not seem to be happening as there is an hour left in the day (on the east coast) and no such update has arrived. On T-Mobile’s support page for the HTC handset, February 10 is listed as the new date for Lollipop to start rolling out. The software update will be labeled as build 4.20.531.4 and the start of the roll out is tomorrow; therefore, it may take a few days for the update to reach all device owners.

Let us know in the comments when you receive the update.

Source: T-Mobile

Sprint cares more about improving than its rank among carriers

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As it stands today, Sprint holds the title as the third largest carrier in the United States. Only Verizon and AT&T stand in front of Sprint while T-Mobile watches from the back. But staying in third place seems difficult when John Legere has committed to putting Team Magenta ahead of Sprint by the end of 2015. T-Mobile has launched an attack on the wireless industry with competitive deals and unrivaled incentives.

Sprint has received plenty of negative attention due to the network’s quality being poor and pricing not matching service. Slowly though, things are changing because the carrier has invested in improving its network and introduced plenty of promotions. Marcelo Claure, the CEO of Sprint, feels that Legere is “in for a rude awakening” and will allow to “let actions speak.”

Hit the break for more.

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AWS-3 spectrum auction yields $45 billion in bids, AT&T at top of heap

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The FCC recently completed an auction of AWS-3 spectrum raising almost $45 billion in bids in the process. The amount raised was quite a bit more than the FCC’s last big spectrum auction held in 2008 when they raised $19.1 billion selling 700MHz spectrum. The big player in this round turned out to be AT&T which bid nearly $18.2 billion for 251 licenses. The biggest chunk of those were in the New York City metro area. AT&T says the new spectrum helps them cover 96 percent of the U.S. population with AWS-3 spectrum.

In a bit of surprise, the second largest bidder was DISH which grabbed $13.3 billion worth of spectrum. DISH has been hoping to start up a terrestrial LTE network to augment their satellite offerings, so this latest purchase may help them with that goal. The other large bidders included Verizon and T-Mobile who also hope to strengthen their networks in anticipation of expanding their advanced network offerings in the coming years. Sprint did not participate in this auction as they prepare to invest in 600MHz spectrum in an auction scheduled for next year.

source: The Verge

T-Mobile releases their final Super Bowl ad

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T-Mobile just released their final Super Bowl ad. This one was already teased with a behind-the-scenes look a couple of days ago. It stars Sarah Silverman and Chelsea Handler making calls in unusual locations to promote T-Mobile’s Wi-Fi calling feature. You can hit the break to see the full commercial, and if you haven’t seen them already, check out the Kim Kardashian West spot as well as the Rob Riggle spot (for the Super Bowl live stream).

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T-Mobile debuts another Super Bowl ad and a behind-the-scenes look for yet another

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T-Mobile plans on doing a little marketing during the Super Bowl. They already released one spot with Kim Kardashian West, and now they have another spot promoting their new Data Stash option featuring Rob Riggle and a vulture. This one will appear during the online stream.

T-Mobile isn’t stopping there because they have yet another spot, but this one will be promoting their Wi-Fi calling feature. It will show Chelsea Handler and Sarah Silverman placing phone calls in unusual places. T-Mobile didn’t release this commercial yet, but they offered up a behind-the-scenes look with the two girls. T-Mobile says the they are both “Un-predictable and very Un-carrier.

Hit the break for the new 30 second spot, as well as the behind-the-scenes look with Chelsea and Sarah.

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