Sprint cares more about improving than its rank among carriers

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As it stands today, Sprint holds the title as the third largest carrier in the United States. Only Verizon and AT&T stand in front of Sprint while T-Mobile watches from the back. But staying in third place seems difficult when John Legere has committed to putting Team Magenta ahead of Sprint by the end of 2015. T-Mobile has launched an attack on the wireless industry with competitive deals and unrivaled incentives.

Sprint has received plenty of negative attention due to the network’s quality being poor and pricing not matching service. Slowly though, things are changing because the carrier has invested in improving its network and introduced plenty of promotions. Marcelo Claure, the CEO of Sprint, feels that Legere is “in for a rude awakening” and will allow to “let actions speak.”

Hit the break for more.


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AWS-3 spectrum auction yields $45 billion in bids, AT&T at top of heap

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The FCC recently completed an auction of AWS-3 spectrum raising almost $45 billion in bids in the process. The amount raised was quite a bit more than the FCC’s last big spectrum auction held in 2008 when they raised $19.1 billion selling 700MHz spectrum. The big player in this round turned out to be AT&T which bid nearly $18.2 billion for 251 licenses. The biggest chunk of those were in the New York City metro area. AT&T says the new spectrum helps them cover 96 percent of the U.S. population with AWS-3 spectrum.

In a bit of surprise, the second largest bidder was DISH which grabbed $13.3 billion worth of spectrum. DISH has been hoping to start up a terrestrial LTE network to augment their satellite offerings, so this latest purchase may help them with that goal. The other large bidders included Verizon and T-Mobile who also hope to strengthen their networks in anticipation of expanding their advanced network offerings in the coming years. Sprint did not participate in this auction as they prepare to invest in 600MHz spectrum in an auction scheduled for next year.

source: The Verge

T-Mobile releases their final Super Bowl ad

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T-Mobile just released their final Super Bowl ad. This one was already teased with a behind-the-scenes look a couple of days ago. It stars Sarah Silverman and Chelsea Handler making calls in unusual locations to promote T-Mobile’s Wi-Fi calling feature. You can hit the break to see the full commercial, and if you haven’t seen them already, check out the Kim Kardashian West spot as well as the Rob Riggle spot (for the Super Bowl live stream).


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T-Mobile debuts another Super Bowl ad and a behind-the-scenes look for yet another

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T-Mobile plans on doing a little marketing during the Super Bowl. They already released one spot with Kim Kardashian West, and now they have another spot promoting their new Data Stash option featuring Rob Riggle and a vulture. This one will appear during the online stream.

T-Mobile isn’t stopping there because they have yet another spot, but this one will be promoting their Wi-Fi calling feature. It will show Chelsea Handler and Sarah Silverman placing phone calls in unusual places. T-Mobile didn’t release this commercial yet, but they offered up a behind-the-scenes look with the two girls. T-Mobile says the they are both “Un-predictable and very Un-carrier.

Hit the break for the new 30 second spot, as well as the behind-the-scenes look with Chelsea and Sarah.


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[Deal] Take $48 off a T-Mobile Nexus 6 with promo code

Nexus_6_Official_4573If you’ve been waiting for a deal on the Nexus 6, T-Mobile is offering a $48 discount on all variants of the phone with a promo code. With the Nexus 6 being so new (and relatively expensive for a Nexus device) you might want to take advantage of this before it goes away.

The promo code NEXUS6DEAL will save you $48 when buying either a 32 GB or 64 GB Nexus 6, but it looks like they’re only offering the blue colored device. Still, for almost a full $50 off, that might be enough to convince you to not worry too much about the color of the phone.
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T-Mobile unleashes Super Bowl ad starring Kim Kardashian West

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In case you didn’t know it, the Super Bowl will take place this Sunday. Depending on how the games does, the commercials sometimes gets even more attention. T-Mobile has been a marketing juggernaut lately so it’s no surprise they will have a Super Bowl ad again this year. Remember last year’s Tim Tebow ad?

Last night’s Conan show debuted this year’s ad, which features fellow Armenian Kim Kardashian West making fun of her own online habits such as selfies in order to promote T-Mobile’s new Data Stash option. T-Mobile will also air a spot on NBC’s online stream as well as launch a website during the game with behind the scenes content from the commercial shoot. You can expect Kim to be Tweeting a lot during the game as well.

Hit the break for the 30 second spot.


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Cablevision hopes to use Wi-Fi calling to challenge wireless carriers

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As wireless carriers have developed 4G LTE networks over the last few years, one of the doors that has been opened is the move to using data networks for voice traffic. Pushing voice traffic over data networks is nothing new, but traditionally the technology has been confined to Wi-Fi connected devices or those physically connected to a network, like a PC hooked up to a wired LAN. The improvements to wireless networks, in particular LTE technologies, make it possible to move that same voice traffic to the cellular spectrums. We are already seeing the major wireless carriers start this transition, like Verizon’s implementation of Advanced Calling. A side effect of this change in how wireless is used for voice calls is that other companies may be able to start to offer voice service using Wi-Fi and possibly challenge the traditional carriers. We have already seen word starting to get out about how Google may implement this in conjunction with traditional carriers as an MVNO and now word is getting out that Cablevision is preparing to jump in to the market with their own solution.
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T-Mobile makes SCORE! program official, lets you pay $5 per month for smartphone discounts

t-mobile_logo_magentaT-Mobile has made a new program official for customers to take part in, and they’re calling it SCORE! The program simply lets you pay an extra $5 per month on your bill, and then you’ll get discounts on smartphones after a few months.

After 6 months of paying that extra few bucks, T-Mobile will give you a free entry level smartphone. Today, that would be something along the lines of the Alcatel OneTouch Evolve 2, which isn’t a bad deal for the equivalent of 30 bucks. However, if you keep paying and don’t cash in, after 12 months you’d be able to pick up a much nicer phone (T-Mobile uses the LG L90 LTE as an example) without paying anything, or you can get a bigger discount on other phones.
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Sprint takes a shot at T-Mobile, offers $200 for T-Mobile devices on trade-in

sprint-logoSprint is offering a pretty great deal for potential customers that are willing to switch over from T-Mobile to Sprint’s network. Customers can trade in a T-Mobile device and get at least $200 for it, which should cover the price of a new phone through Sprint.

This trade-in offer can be used with Sprint’s buyout program, so Sprint will pay out up to $350 to cover terminating T-Mobile service. Using both of these offers, it’s possible to get upwards of $550 to jump over to Sprint.
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