JK Shin may have been pretty excited about the Galaxy S 4 launch yesterday, but he doesn’t seem to be quite as enthusiastic about Sammy’s Windows-based smartphones. As highlighted in an interview with the Wall Street Journal, Shin clearly indicates that:
“Smartphones and tablets based on Microsoft’s Windows operating system aren’t selling very well. There is a preference in the market for Android. In Europe, we’re also seeing lackluster demand for Windows-based products”.
While he took some time to clearly express what we’ve all been thinking all along with Windows-based products, he also took some time to reiterate its partnership with Google and put to rest any potential rumors out there by stating that “we like Android and we plan to continue our good relations with Google. I don’t think it’s correct to say that there’s friction”. So there you have it folks— Samsung is content with Android, knows the market well and will continue to do its best to innovate and grow as a brand.
source: Wall Street Journal
As we see more and more 8-inch or under tablets produced for all sorts of demographics, the overall demand for those tablets will grow in the coming years. According to the International Data Corporation (IDC), the 2013 forecast for the worldwide tablet market has increased to 190.9 million units, which is up from its previous 172.4 million units. In fact, research analyst Jitesh Ubrani believes that “one in every two tablets shipped this quarter was below 8 inches in screen size. And in terms of shipments, we expect smaller tablets to continue growing in 2013 and beyond” .
Naturally Android manufacturers were quick to realize the unique niche market and are currently leading the way in terms of overall market share compared to competitors. The IDC believes that Android-based tablets will reach a peak market share of 48.8% for 2013, followed by Apple at 46% and Windows RT-based tablets after that. Of course as the years go by, both Android and Apple-based tablets will see their market shares drop slightly to 46% and 43.5% in 2017, respectively; while Windows-based tablets are expected to grow to 7.4% in 2017 which is significant and all– but probably not going to worry too many people very much.
If you haven’t been living under a rock for the past few days, you’re probably well-aware of the upcoming Microsoft Surface tablet. Dubbed as one of the saviors for Microsoft’s rapidly degrading brand, the Surface tablet has already been identified as the true iPad and Android tablet challenger. With its thin profile and abundant storage space (comes in 32GB or 64GB configurations with an expandable storage slot), the Surface tablet will have at least the physical features to make it an interesting product. However, the hardware is just one aspect of the tablet— the real kicker is Microsoft’s brand-new OS: Surface for Windows RT technology. The OS will essentially mirror its upcoming Windows 8 OS, while having exclusive offerings like Microsoft Office 2013 and a special version of Netflix included with the tablet. So in essence, upcoming Surface tablet seems to be a true productivity workhorse— at least on the surface (no pun intended folks).
Now while the upcoming Surface tablet certainly looks to be an interesting and perhaps attractive product, Microsoft is treading into dangerous territory. As RIM and certainly HP can attest, Google’s Android platform has a clear stranglehold of the tablet market share— something that both the Blackberry Playbook and HP’s TouchPad certainly couldn’t achieve during their brief lives. Consumers love seeing a new product, but expect reasonable value of what a product offers. The Surface tablet is going to debut at $499 for the 32GB entry-level model– which doesn’t even include the $130 Touch Cover keyboard/cover combo that’s necessary helpful for doing all that increased productivity like using Microsoft Office 2013, as Microsoft is hyping. As indicated by numerous studies, the number of iPad and Android tablets are growing at an astronomical pace. Oh and don’t forget– newer Android tablets are being released on a seemingly daily basis and the prices of the those tablets (and subsequent accessories) are becoming much more reasonable— if not lower overall. So considering Microsoft is certainly unproven, while Apple and more importantly— Android have a clear understanding of not just what consumers want, but what consumers actually need in a tablet— Microsoft doesn’t offer any compelling reason for why consumers should give their product a try. Microsoft’s Surface tablet is a painfully basic product that has a premium price won’t even put a dent in Android sales or overall market share.