Google is planning to introduce a new subscription-based streaming music service to compete with Spotify and other similar services. The feature will be integrated into Google Play and could be introduced as early as this morning at Google I/O, Google’s annual developer-centric conference.
The service has been in development for some time now, and when launched will put Google at an advantage over competitors like Apple and Amazon, who have yet to launch an integrated streaming music service to their platform. And with the lackluster sales the Play Music Store has accrued, this could be the jump-start to help them catch up with iTunes, the largest retailer of music in the United States. » Read the rest