HTC, the Taiwanese handset maker, closed down their office in Seoul, South Korea and has completely left the South Korean market to further focus on the larger markets that they are successful in. With HTC also leaving the Brazilian market not too long ago, it’s clear that HTC realizes what their strengths and weaknesses are. According to an official statement by an HTC rep, the move was made in order to “streamline operations” thus improving efficiency throughout the whole company. Also in the statement, HTC admits that it wasn’t an easy decision to make: “This is a hard decision that has direct impact on people who have contributed to the growth HTC has experienced the past several years.”
In some ways, you have to commend a company when they admit defeat. It’s hard for a huge corporation like HTC to throw in the white flag, but focusing their attention to the markets in which they are successful in could help them out in the long run. Perhaps in the future, once they’ve re-established themselves, HTC may consider re-opening their doors to a possible return to the smaller markets.
