Sony Xperia C4 announced as the phone for selfie-takers


Another company has announced a phone that targets selfie-takers. This time it is Sony and the new Xperia C4 as it has a 5MP front-facing camera. Sony bundled some of its most popular camera components to ensure that users get optimal results for their selfies. The Xperia C4 features a 25mm wide-angle lens, Exmor R sensor, soft LED flash, and SteadyShot technology. Sony also included special software to add some fun to the device’s experience. The AR Mask app, for example, allows users to take a selfie and place their face over someone else’s.

Hit the break to see what else is going on with the Xperia C4.

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Sony may market Xperia Z4 as Xperia Z3+ outside of Japan

Sony-Xperia-Z4 (7)

Last week Sony launched a new device in Japan that they called the Sony Xperia Z4. Unfortunately, the reception to the new device was tempered when it became clear that Sony had not changed much compared to the Xperia Z3. The design of the two devices is basically the same with the only real differences being the chipset, front-facing camera, and the USB charging port. Perhaps due to that cool reception, Sony may choose a different name for the device when it eventually hits other markets around the globe, possibly the Xperia Z3+.

The source for this alternative name comes from a document for a case for the Xperia Z4. The list of compatible devices for the case lists “Xperia Z4/Z3+”. Since there have been no rumors for another device based off the Xperia Z3 and given that the case will work with the Xperia Z4, sources think the odds are good Sony is planning to use the Xperia Z3+ name outside the Japanese market. That should please some who see the Xperia Z4 as just a minor iteration of the Xperia Z3, although it may create some naming issues for Sony down the road as they try to get their Japanese product line in sync with the rest of the global market.

source: Xperia Blog

Sony working on special India-only entry level smartphone strategy


Sony is working a special strategy for the smartphone market in India says managing director Kenichiro Hibi. The need for a special strategy is driven by Sony’s larger move as a company to get out of the entry level smartphone market on a global basis. However, India is the fastest growing smartphone market in the world, even faster growing than China, and entry level smartphones rule the roost. This means Sony has to continue to produce them for that market if they want to compete in India. Read more