Sony may exit the smartphone and television market to increase profits

Sony_Xperia_Z3v_Front_Lower_Sony_Logo_TASony makes some very nice equipment, especially when it comes to smartphones, and I don’t think there are many people that will argue against that. However, the company has struggled to gain much market share and turn a profit in the wireless industry, partly because of intense competition on both the high and low end, and partly because of their inability to make any headway in the lucrative US market.

Sony CEO Kazuo Hirai talked about how Sony plans to get back to profitability by the end of the 2018, and those plans include leveraging Sony’s Playstation business, as well as their camera component sales and access to media like TV shows, movies, and music. However, two of Sony’s current major divisions, televisions and smartphones, are absent from that plan.
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Sony announces release of SmartEyeglass Developer Edition SED-E1


Sony has made it official with their announcement today that they will start selling their SmartEyeglass Developer Edition SED-E1 starting in March in ten countries and they are even taking pre-orders starting today in the U.K. and Germany. Sony is also releasing the official version of the SmartEyeglass SDK so developers can start working on porting their apps over to the device.
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Sony releases official SmartEyeglass app, demo video for SmartEyeglass Attach


The signs that Sony is getting close to releasing their head-mounted wearable devices are starting to add up. Last week we saw an FCC filing surface for the SED-E1 accompanied by the release of official social media apps for Facebook and Twitter intended to operate on SmartEyeglass devices. Now Sony has released their own dedicated app for SmartEyeglass to the Google Play store.
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Sony SmartEyeglass closer to market after FCC visit, release of some official apps


Although Google is currently in a major state of flux with their Google Glass platform as the company looks to retool their efforts, others are working on getting their version of a face-worn device ready for consumers. One of those companies is Sony which showed off a couple models of their Sony SmartEyeglass product at CES 2015. Following that reveal, one of the models has now passed through the FCC and Sony has released a couple social media apps meant for the device.
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Sony Debuts Xperia E4 Ahead of MWC


There are many reasons to visit Barcelona: art, history, architecture, food, beaches, mountains, etc. (I used to live there so I’m biased). Aside from those terrific rationales for visiting the Catalan capital, every March the telecommunications industry descends on Plaça d’Espanya at the Mobile World Congress, and event where plenty of mobile leaders debut new devices that cause us to drool over our tapas.

But if you’re attending MWC in hopes of seeing Sony take the wraps off of some new hardware, you’re not going to see it in the form of a keynote. So perhaps to lessen the blow of an un-Sony MWC, the Japanese giant has just unveiled its new Xperia E4 phone.

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No, Sony will not be having a press conference at MWC this year

sony_logo_720While many look toward Mobile World Congress (MWC) as a place to go to be updated on the new smartphone tech coming up in 2015 and beyond, some companies opt for their own announcement press conferences. Unlike Samsung, that will most likely announce the new Galaxy device at a press conference at MWC, Sony is taking a different path this year.

According to Xperia Blog’s sources, Sony Mobile will not be having a formal press conference or live stream this year, which is unlike what they’ve done in previous years. Instead, the company will have a welcome greeting to open the booth on Monday, March 2, for those media who are present.That said, we  can still expect to see something from Sony in the mobile category.

source: Xperia Blog

Sony’s next E series budget smartphone may have surfaced at GFXBench


A new entry on the GFXBench testing website may be the forthcoming Sony E4. The Sony E4 is expected to be the next iteration of Sony’s budget model following up on the Sony E3. We originally thought the device may be revealed at CES 2015 after an image surfaced back in December. After that did not materialize, we started looking toward MWC 2015 to see whether Sony might reveal the device during that event. The specs listed on the GFXBench site are mostly consistent with earlier reports of the Sony E4, though it looks like the smartphone may have shrunk just a little bit.
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White and black face plates for the Sony Xperia Z4 leak

xperia z4 front panelWe don’t know whether or not Sony will bring the Xperia Z4 to MWC this year, but that’s not going to stop the leaks for the device. The latest images show the front panel of Sony’s upcoming flagship in both white and black, and it looks fairly similar to the Z3 with just a few changes.

The dual front-facing speakers on the device will be split at the top and bottom of the face of the phone, and the sensors and front camera are flipped compared to what we see on the Z3. The camera has moved to the top left of the device, while the other sensors are on the right.
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