We’ve all read about how Sony is struggling to turn market share into meaningful profits, with the possibility of leaving both the television and smartphone markets in the future being raised. Keeping that in mind, it should make complete sense that Sony has released a premium MicroSD card that is being sold in Japan for $160. Right?
A few hours ago we learned that Sony may exit both the smartphone and television markets in a bid to return the Japanese tech company back to profitability. While the Sony CEO, Kazuo Hirai, said that he would not “rule out considering an exit strategy”, this would not be a quick process if Sony were indeed to quit making smartphones. In the meantime though, a new Sony smartphone has been seen being put through its paces at both the GeekBench and GFXBench sites. The details of which are below.
Sony makes some very nice equipment, especially when it comes to smartphones, and I don’t think there are many people that will argue against that. However, the company has struggled to gain much market share and turn a profit in the wireless industry, partly because of intense competition on both the high and low end, and partly because of their inability to make any headway in the lucrative US market.
Sony CEO Kazuo Hirai talked about how Sony plans to get back to profitability by the end of the 2018, and those plans include leveraging Sony’s Playstation business, as well as their camera component sales and access to media like TV shows, movies, and music. However, two of Sony’s current major divisions, televisions and smartphones, are absent from that plan. Read more
Sony has made it official with their announcement today that they will start selling their SmartEyeglass Developer Edition SED-E1 starting in March in ten countries and they are even taking pre-orders starting today in the U.K. and Germany. Sony is also releasing the official version of the SmartEyeglass SDK so developers can start working on porting their apps over to the device. Read more
The signs that Sony is getting close to releasing their head-mounted wearable devices are starting to add up. Last week we saw an FCC filing surface for the SED-E1 accompanied by the release of official social media apps for Facebook and Twitter intended to operate on SmartEyeglass devices. Now Sony has released their own dedicated app for SmartEyeglass to the Google Play store. Read more
The steel version of the Sony SmartWatch 3 will be reportedly made available for purchase later this week according to a blog post by the company. The Japanese manufacturer failed to divulge pricing details for this particular model, but we’re guessing it will be slightly more expensive compared to the current model. Read more
Although Google is currently in a major state of flux with their Google Glass platform as the company looks to retool their efforts, others are working on getting their version of a face-worn device ready for consumers. One of those companies is Sony which showed off a couple models of their Sony SmartEyeglass product at CES 2015. Following that reveal, one of the models has now passed through the FCC and Sony has released a couple social media apps meant for the device. Read more
There are many reasons to visit Barcelona: art, history, architecture, food, beaches, mountains, etc. (I used to live there so I’m biased). Aside from those terrific rationales for visiting the Catalan capital, every March the telecommunications industry descends on Plaça d’Espanya at the Mobile World Congress, and event where plenty of mobile leaders debut new devices that cause us to drool over our tapas.
But if you’re attending MWC in hopes of seeing Sony take the wraps off of some new hardware, you’re not going to see it in the form of a keynote. So perhaps to lessen the blow of an un-Sony MWC, the Japanese giant has just unveiled its new Xperia E4 phone.
Numerous reports have suggested that Sony’s presence in the MWC 2015 will be very limited. A new leak is now giving us our very first look of one of the handsets expected to be shown off during the course of the event.
While many look toward Mobile World Congress (MWC) as a place to go to be updated on the new smartphone tech coming up in 2015 and beyond, some companies opt for their own announcement press conferences. Unlike Samsung, that will most likely announce the new Galaxy device at a press conference at MWC, Sony is taking a different path this year.
According to Xperia Blog’s sources, Sony Mobile will not be having a formal press conference or live stream this year, which is unlike what they’ve done in previous years. Instead, the company will have a welcome greeting to open the booth on Monday, March 2, for those media who are present.That said, we can still expect to see something from Sony in the mobile category.
source: Xperia Blog