The wearables products category will be getting plenty of attention at IFA 2014 next week. One of the many companies that will be introducing some new wearables is Sony. They will be introducing a smartwatch appropriately called the SmartWatch 3. The other device, that we are just hearing about, is the SmartBand Talk fitness tracker. The image above is merely a rendering of what Sony will announce and meant to give an idea of what to expect.
Sony tweeted the above picture today, with a caption of “What could these numbers possibly mean? #SonyIFA #IFA2014.” Obviously the first reaction is to assume the numbers are dimensions of a device, but they are nothing like the leaked dimensions of the Xperia Z3 and Xperia Z3 Compact. It may not even be describing the dimensions of a smartphone, since the tweet was sent out by Sony UK, and not Sony Mobile. I guess we’ll have to wait and see for the truth.
Softbank owned mobile carrier Sprint will soon be offering a Sony smartphone for the first time. The deal is designed to both give Sony’s mobile division a much needed boost and strengthen Sprint’s handset line up as it looks to stem the tide of subscribers that are heading for other waters.
Next week Sony will likely announce the Xperia Z3, Xperia Z3 Compact, and Xperia Z3 tablet. We have a good idea about each device, but to hype things up, Sony released a teaser video with some clues. You will notice a “3″ theme towards the beginning, which probably indicates that three devices will be announced. Towards the end, 7 mm, Cu, and H20 flash across the screen, along with the date of September 3rd. 7 mm is the obvious thickness of at least one of the devices, possibly all three. H2O is an obvious reference that all devices will be waterproof or water resistant. As to Cu, that signifies copper, but we aren’t sure what they are trying to tell us. As to the date, I think that’s self explanatory.
What do you guys think? Are you excited for what Sony will unveil? Hit the break for the short teaser video.
Sony seems to have latched on to the concept of smartphones being used for selfies and sees it as a way to market devices. Last week we saw Sony move to start selling their “selfie-centric” Sony Xperia C3 smartphone in Russia. We also saw a bizarre looking device that had the distinct appearance of a perfume bottle that we eventually determined was a camera. That device turns out to be the Sony DSC-KW1 and it is a real thing.
These days we’re starting to see waterproofing as a premium feature on many manufacturers’ flagship devices, and Sony is looking to change that.
In 2015, Sony plans to make the feature a gold standard among its 2015 mid-rangers, not only its flagships. It’s a nice addition, and is sure to pick up sales for the company unless other manufacturers follow suit with the trend.
Sony currently has the most waterproof device on the market, the Xperia M2 Aqua, which is rated for both IP65 and IP68 protection, allowing the device to be insusceptible to jets of water and can also be underwater for up to 30 minutes.
We fully expect the Sony Z3 Tablet Compact to be unveiled at IFA 2014 next week in Berlin, but it looks like we have some more information for you earlier than launch, as usual.
In addition to a leaked photo (above) of the tablet paired with Sony’s upcoming Android Wear smartwatch, we have some specs for you. (Also of note: the devices above are next to a pool. This could be hinting at water-proofing on both of the devices.)
Everyone is teasing soon to be released products in the run up to IFA 2014. Sony is getting in on the action and the image above, obtained by Xperia Blog, is showcasing two devices that have yet to be announced by the company. If the location of this image is any indication, Sony will stay true to its design language and keep everything water resistant.
The Sony Xperia Z3 has been certified in China by TENAA, which is similar to the FCC here in the U.S. This in itself isn’t anything major, but the fact that the specs are confirmed is.
This beast is going to have a 5.2-inch full HD (1920 x 1080) display, a 2.5 GHz quad-core Snapdragon 801 (MSM8974AC), an Adreno 330 GPU, 20.7 MP rear camera, and a 2.2 MP front-facing camera.
Last month Sony introduced their “selfie-centric” Sony Xperia C3 smartphone. The Xperia C3 is a mid-range device with an upgraded front-facing camera and some other features for making it more suitable for grabbing selfies. The front-facing camera is a 5MP shooter, but it does come with an 80-degree field of view. Sony also built-in an LED flash for it for low-light situations. On the software side, the Xperia C3 can detect a double tap on the rear panel or a smile to trigger the camera.
Although it appeared at the time of the announcement that China would be the first market to see the device, it looks like Russia managed to slide in there to grab the honor. The device is slated to sell for 13,990 Ruble ($386 USD) starting in early September.