Twitter has been working on implementing a new feature for the social network that displays the most popular Tweets at the top of a user’s feed so they don’t miss anything important while they weren’t checking Twitter. The point is to drive up user engagement on the site, similar to how Facebook implements its Timeline feature. The feature is aptly called “While You Were Away” and it looks like it’s starting a slow roll out to some users.
The recapping feature is one of the first moves Twitter is making in 2015 to keep users on the site and posting. The tricky part will be finding the right balance between displaying tweets in the app that people actually want to see, and not just junk that takes up space at the top of a Twitter feed.