Twitter will apparently be looking to revamp and push their direct messaging service to compete with other apps like Hangouts, WhatsApp, and Apple’s iMessage in the near future. Considering Twitter is primarily about sharing things with the public, it’s easy to see how their DM system has been pushed to the back for years. Twitter has already been testing the waters by allowing users to message each other without following each other, and they’re also considering a standalone app for the service, similar to Facebook Messenger or Google Hangouts.
If Twitter plans on taking this seriously, I think they’re going to find that the market for messaging apps is pretty crowded. They’ll have to contend with Snapchat, which offers extremely private picture messaging, Google’s Hangouts and Apple’s iMessage (and even Samsung’s ChatOn to an extent) that offer cross-platform messaging, Facebook’s already-well-established Messenger app that integrates with text messaging via Chat Heads, the return of BlackBerry’s BBM, WhatsApp, Line, etc… You get the picture. These apps are all too common in the mobile phone market, and only a select few manage to take a top spot and hang on to it.