According to a new report by Strategy Analytics, existing smartphone users in the second half of 2012 were most likely to be interested in devices with a screen size between 4.2-inches and 4.7-inches. These statistics show an increase from a similar study done in the second half of 2011 where the preferred screen size was 4.3-inches.
Those who intended on buying their first smartphone showed a preference towards slightly smaller screens, while most current smartphone owners were interested in an increase over their current device. Males preferred slightly larger screens than females, and current brand ownership made an impact on preference as well. Nearly all participants in the study showed a preference for their next device to have a larger screen size than their current handset.
Source: Strategy Analytics