Samsung has developed two new headquarters on both coasts of the United States within the last twelve months. Last summer, the company opened an office in New York City to house its brand marketing team. Now, as this summer approaches, Samsung will open an office in Silicon Valley. Here, Samsung will plant semiconductor research and development as well as sales and marketing teams.
The building designed by NBBJ costs $300 million and offers a 10-story complex across 1.1 million square feet. Samsung has yet to say how many employees will be heading to the Silicon Valley headquarters.
Source: The Wall Street Journal
I live and work in that area of Northern California known as Silicon Valley… the center of tech innovation. Since I moved out here in 1996 I’ve been working in the tech industry and have seen many a technology come and go, from Palm Pilots to Pocket PC’s to Blackberries.
The Fruity Revolution
Once Apple redefined the smartphone in 2007, the mobile landscape started to change. Gone was the vast variety of feature phones and PDA’s as more and more people got iPhones. Apple essentially redefined what a smartphone should be. There’s no disputing that fact. And for the longest time, Apple had no real competition, allowing them to saturate the market with their devices and increase the mind share of their mobile brand.
The Green Robot Wars
Seemingly out of nowhere in 2008, Google came out with their first public iteration of the Android mobile operating system, known as Cupcake. It was showcased on the now historic G1, a QWERTY slider on T-Mobile in the United States, also known as the HTC Dream elsewhere. It didn’t exactly take the mobile world by storm, but it was a very important release since it showed a glimmer of possible competition to the OS from Cupertino.
Three years later, Android has grown tremendously through follow-up releases Donut, Eclair, Froyo, Gingerbread, Honeycomb, and now Ice Cream Sandwich. Android is in its fourth major release and has matured to a mobile OS that rivals the Apple juggernaut. As a matter of fact, it has now surpassed iOS in market share worldwide. With over 900,000 daily activations, Android is still growing and its app ecosystem is robust.