HTC appears to have more troubles with their supply line, this time a casing shortage for the HTC One Mini being the culprit. According to sources, the shortage, caused by some type of design difficulty, is resulting in HTC not being able to meet demand for the smartphone even though only about 200,000 devices per month are in the pipeline. Earlier this year HTC dealt with supply issues that eventually led to delays in the release of the HTC One. HTC sales have already been described as “disappointing” and the belief is that the firm is likely to post a net loss for this quarter.
So you didn’t land a Nexus 4 on launch day? Join the crowd. I know of at least two members of the staff here that weren’t lucky enough for the stars to align and land the device either. Turns out 12:00 p.m. EST really means 11:46 a.m. EST, or somewhere along those lines. Not that it would’ve made a difference anyway, most likely. Most folks were faced with either ‘Coming Soon’ option on the Play Store at the stroke of Noon EST, or they were just sitting there with nothing in their cart after selecting their device. Not that it was a surprise either however, after what happened in Australia and the UK.
Google has taken to Google+ in its first statement since the release regarding the shortage. Get ready to play the waiting game, folks. Google mentioned that they’ve “sold out of some of our initial stock in a few countries” and they are “working hard to add more Nexus devices to Google Play in the coming weeks to keep up with the high demand.” A few countries? More like most major countries including Australia, the UK, the U.S., and Canada. So what’s the real story – a real shortage, limited supply to generate more hype, or essentially earliest of adopters ‘beta testing’ the device for a week or so? And so it begins. The waiting game.
A statement released by the Taiwan Semiconductor Manufacturing Company (TSMC), the contract chip maker that’s in charge for the production of the SoC’s for Qualcomm, stated that they will fail to meet demands for the Snapdragon S4 processors until next year in 2013. The 28nm Snapdragon S4 processors are arguably the most used and wanted mobile processor on the market. They’re huge in the American market as it’s the processor that will be used in all of the US’s versions of the Samsung Galaxy SIII, and it is already used in the widely successful AT&T One X and T-Mobile One S. The reason it’s so popular within the American carriers is due to its LTE integration, considering every US market is or will be pushing their own LTE service.
The TSMC has said that production quantity of the chip should start improving near the end of the year in Q4 and the “market demand is likely to be satisfied in 2013″. While we’ve already reported before of the shortages of the Snapdragon S4, even causing the ASUS Padfone a slight delay in its release, I don’t think this generally jeopardizes any current upcoming device releases that will use this processor (i.e. the Galaxy SIII), but this is definitely something that we should keep our eyes on.
While Samsung and LG are taking steps to increase the production of AMOLED displays, the moves may be too late for short term effects, especially those waiting so long for their HTC Droid Incredible pre-0rders. Samsung also recently announced that it has plans to have an additional fab up and running by the end of 2011 strictly to produce AMOLED displays, but is that enough?
According to iSuppli, both companies despite taking these steps to increase the supply for the huge demand of this new technology, are not shipping the quantities needed to meet demand. Instead, the aging AMLCD displays are taking back over as we just recently saw with the switch in the HTC Droid Incredible displays coming out.
If the reports on the quantities shipping according to iSuppli are correct, it won’t be until after 2014 that we see the AMOLED displays making a comeback into our beloved phones. With the advantages of the AMOLED display, this is sad news and hopefully a quicker solution can be found to increase the supply.
I for one have not used a phone with the AMOLED display, so I am not aware of the difference but I am curious to hear from our readers. If you have or used a device with the AMOLED display how much better it is display and battery wise. I would like to hear what you think on the situation.