Samsung’s latest Galaxy S II ad seems to have just hit YouTube. In it Samsung mocks those waiting in line for the latest Apple iPhone. It’s along the lines of what we saw from Motorola earlier this year. To be honest, after watching, I initially felt the ad was a bit in bad taste. Why bring Apple into their ad at all? Perhaps Samsung wasn’t so sure about it either, seeing as how this quite official looking ad is not uploaded to the official Samsung YouTube channel. Then, I got to thinking. Apple routinely pulls smear campaigns, perhaps most famous, “I’m a Mac & I’m a PC.” If they can do it why can’t another company. So right on Samsung! Take a bat to the hornets nest of iOwners. After all the hell Apple has put them through lately, I’m happy to see them still smug as ever.
To us Android fans, this one was a treat for sure, but as a potential TV spot, I don’t feel that Samsung highlighted their product as in depth as they usually do. It’s no secret that Apple is in the position they are today in no small part to mere marketing. That being said, how would you rate the effectiveness of this ad campaign? Is it going to appeal to new consumers and converts or is it just entertainment for Android fans? Check it out for yourself below and add your thoughts in the comments.